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Shoulder Pals & Wearable Plush
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Add an extra cute touch to Halloween costumes with these kawaii character shoulder pals, cuffs & bags from Disney, Pokemon, Star Wars & more.
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New At San-X This Month
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This month at San-X, new themes for Rilakkuma and Sumikko Gurashi, plus a debut for Lie Detective Tomanto
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Kawaii Halloween Plush & More
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Are you excited for Halloween? Here’s all the spooky cute new plush from Sanrio, Pusheen, Pokemon, Rilakkuma, Build-a-Bear, Jellycat & Squishable
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Labubu DIYs & Craft Patterns
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If you’re obsessed with the ugly-cute Labubu dolls from POP MART, try these crafts & DIYs with crochet, sewing, cross stitch, origami & more.
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New At San-X This Month
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This month at San-X, new themes for Ishiyowa-chan and Sentimental Circus, plus Halloween plush and 2026 calendars.
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Irregular Choice Closing Down Sale
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Irregular Choice are sadly closing soon so all their cute shoes & accessories are on sale including Sanrio, Care Bears & My Little Pony.
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My Sweet Piano Picks & Collabs
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My Sweet Piano is more than just My Melody’s sidekick. Here’s some cute picks and collabs where the fluffy pink sheep is the star.
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My Melody & Kuromi Netflix Picks
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Have you watched the adorable Netflix series with My Melody & Kuromi? Here’s where to buy official merch and some cute new collabs too.
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Visiting Miffy’s 70th Birthday Exhibition in Leeds
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Come and celebrate Miffy’s 70th birthday year with a look at the exhibition at Leeds City Museum with history, artwork, photo ops & shop.
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Kawaii Loungewear at Gelato Pique
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Stay cute, comfy and fashionable at home with roomwear, sleepwear & accessories from Gelato Pique including collabs with Doraemon & Miffy.
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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