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Kawaii Christmas Plush
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Our favourite kawaii characters are ready for the holidays with cute new plush from Sanrio, Pokemon, San-X, Pusheen, Chiikawa & more.
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New At San-X This Month
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This month at San-X, find joy with Hamuchima the hamster, learn about Sumikko Gurashi’s favourite things, plus retro coin purses and Christmas plush.
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Gudetama Recipes for Lazy Days
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Need to embrace the laziness now the days are getting shorter? These cute Gudetama recipes are perfect to have on hand for snacking under a blanket.
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Kawaii Fast Food Diner Picks
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Join your favourite kawaii characters at the diner or pick up some fast food for home with Pikachu, Sanrio, Chiikawa & more.
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Shoulder Pals & Wearable Plush
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Add an extra cute touch to Halloween costumes with these kawaii character shoulder pals, cuffs & bags from Disney, Pokemon, Star Wars & more.
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New At San-X This Month
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This month at San-X, new themes for Rilakkuma and Sumikko Gurashi, plus a debut for Lie Detective Tomanto
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Kawaii Halloween Plush & More
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Are you excited for Halloween? Here’s all the spooky cute new plush from Sanrio, Pusheen, Pokemon, Rilakkuma, Build-a-Bear, Jellycat & Squishable
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Labubu DIYs & Craft Patterns
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If you’re obsessed with the ugly-cute Labubu dolls from POP MART, try these crafts & DIYs with crochet, sewing, cross stitch, origami & more.
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New At San-X This Month
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This month at San-X, new themes for Ishiyowa-chan and Sentimental Circus, plus Halloween plush and 2026 calendars.
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Irregular Choice Closing Down Sale
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Irregular Choice are sadly closing soon so all their cute shoes & accessories are on sale including Sanrio, Care Bears & My Little Pony.
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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