Cute Characters

Your favourite characters from the big name kawaii brands.

Buy & DIY, Cute Characters, Plush & Toys

U*SA*HA*NA Shopping Picks & Crafts

Posted on

April 30, 2026

by

Marceline

Buy or make something cute with U*SA*HA*NA, Sanrio’s colourful pastel bunny. There’s plush, hats, keychains, origami and crochet.
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Character Collabs, Kawaii Fashion

Disney Fashion & Accessories

Posted on

April 17, 2026

by

Emma

The cutest Disney-themed fashion picks & collabs for the parks and everyday including tees, sweatshirts, hats & bags.
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Cute Characters, Plush & Toys

Pompompurin Birthday Picks

Posted on

April 16, 2026

by

Marceline

Happy birthday to Pompompurin! Celebrate with these kawaii shopping picks including talking plush, decoden kit, cardigan & Tamagotchi!
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Cute Characters

2026 Sanrio Character Ranking

Posted on

April 9, 2026

by

Marceline

It’s time to cheer on your favourite characters and vote in the 2026 Sanrio Character Ranking + there’s new Happilinafriends & merch.
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Character Collabs, Plush & Toys

Kim-Joy’s Bake Me A Cat Plush & Toys

Posted on

March 18, 2026

by

Marceline

Kawaii baker & author Kim-Joy now has an adorable Bake Me A Cat merch collab with super-sweet plush and vinyl figures.
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Cute Characters, Plush & Toys, Stationery & Journaling

New At San-X This Month

Posted on

March 12, 2026

by

Marceline

This month at San-X, Jinbe-san visits Donut Island and Ishiyowa-chan loves idols, plus San-X Town & Kogumachan’s 10th anniversary.
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Cute Characters, Kawaii Shopping

Cinnamoroll Birthday Picks

Posted on

March 6, 2026

by

Allison

Happy birthday to Cinnamoroll! Celebrate with these cute merch picks including plush, blanket, shoes, wall shelf and tea set.
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Accessories & Jewellery, Character Collabs, Kawaii Fashion, Stationery & Journaling

New Kawaii Character Collabs

Posted on

February 18, 2026

by

Marceline

A look at some of the cutest new collaborations with Hello Kitty & Friends, Rilakkuma, Miffy, Pusheen, Pokemon & tokidoki.
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Cute Characters, Plush & Toys

New At San-X This Month

Posted on

February 9, 2026

by

Marceline

This month at San-X, Sumikko Gurashi visit the raccoon restaurant, Sentimental Circus enjoy bath time and the Cheer Cheer Lambs will give you a boost!
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Cute Characters

Kawaii Kirby Shopping Picks

Posted on

February 3, 2026

by

Marceline

The most unique Kirby shopping picks including Licca-chan doll, giant balloon, sandwich maker & heated plush + the Hankyu Kirby Train.
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HELLO!

Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!

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