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New Kawaii Character Collabs
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Some of the cutest new collabs with Pokemon, Powerpuff Girls, Miffy, My Little Pony & Sanrio for clothing, crafts, stationery & homeware.
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Introducing Lloromannic
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Meet Berry and Cherry of Lloromannic – cute demons from Sanrio who are perfect for spooky season – plus cute merch and DIYs.
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Everyday Jewellery with Kawaii Characters
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Wear your favourite characters every day with these kawaii jewellery collections featuring Pokemon, Disney, Sanrio, San-X & Miffy.
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Kawaii Blind Boxes & Gachapon
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Give yourself a little treat with mystery plush, vinyl figures & keychains including tokidoki, Miffy, narwhals, sticky pals & Halloween.
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New At San-X This Month
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This month at San-X, Ishiyowa-chan’s temptation, Sentimental Circus tea salon, a Rilakkuma & Sumikko bakery, Halloween plush + more retro characters.
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Nintendo Makes and Bakes
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If you’re a Nintendo gamer, these cute crafts and recipes are perfect for fans of Animal Crossing, Zelda, Kirby, Mario, Pikmin & Splatoon.
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Where To Buy KPop Demon Hunters Merch
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If you’re still obsessed with KPop Demon Hunters, here’s the cutest exclusive collabs for clothing, bags, accessories, plush & crochet kits.
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Studio Ghibli Buys & DIYs
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Make or buy your favourite Ghibli character with these these shopping picks, crafts and recipes featuring Totoro, Jiji, Ponyo and more.
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Introducing Pembe the Pink Cat
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Meet Pembe & Little Pembe, a lovable pink cat duo from Denmark, plus where to buy cute plush, bags, keychains, stationery & more.
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New Kawaii Character Collabs
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Some of the cutest new collabs with Powerpuff Girls, Pingu, Star Wars, Sanrio & Rilakkuma for clothing, crafts, stationery & accessories.











