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Introducing Pembe the Pink Cat
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Meet Pembe & Little Pembe, a lovable pink cat duo from Denmark, plus where to buy cute plush, bags, keychains, stationery & more.
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New Kawaii Character Collabs
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Some of the cutest new collabs with Powerpuff Girls, Pingu, Star Wars, Sanrio & Rilakkuma for clothing, crafts, stationery & accessories.
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Peanuts & Snoopy Buys and DIYs
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Whether you’re a long time Peanuts fan or a new one, here’s some of the most kawaii shopping picks, collabs and crafts with Snoopy.
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mofusand Shopping Picks & DIYs
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Make or buy some fluffly mofusand cats with these these shopping picks and DIYs including plush, tees, cookbook & drawing.
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Cute Moomin Day Collabs
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Moomin Day is coming up soon and there’s some fun new collaborations for Bird & Blend Tea, Cupp boba kits, Rolife craft kits and Lush beauty.
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Cute Characters on a Tropical Vacation
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Enjoy the summer and keep things cool and cute with Pusheen, Hello Kitty, Pokemon, Rilakkuma, tokidoki, Disney & more.
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New At San-X This Month
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This month at San-X, Rilakkuma Lab experiments, Lie Detective Tomanto’s origin story & Hamuchima finds a lucky clover + more retro characters return.
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2026 Sanrio Character Ranking Results & Picks
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Congratulations to the winners of the 2026 Sanrio Character Ranking! We’ve got cute shopping picks with the most popular characters
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Cute Characters – LINE FRIENDS
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Get to know more of the LINE FRIENDS with JOGUMAN, LAZY TAIL CLUB, Pickles the Frog & Pikuiku + where to buy kawaii merch.
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Re-Ment Miniatures Round Up
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Another round up of cute new Re-Ment miniature sets, decorations & displays including Sanrio, Pokemon, Kirby, Miffy and Mos Burger!
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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