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What’s New With Hello Kitty & Friends?
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The latest collabs and collections from Sanrio including Cinnamoroll x tokidoki, My Melody x Strawberry Shortcake, Easter bunnies & more.
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Kawaii Pet Beds & Houses
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Treat your cat or dog with a cute pet bed, house or cave featuring fun designs and kawaii characters like Squishmallows and Sanrio.
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Miffy (Nijntje) at HEMA
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HEMA has a super cute Miffy collection with everything you need for a kawaii kitchen and home office, plus bags, stationery and lots more.
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What’s New With Pokemon?
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The latest Pokemon news and releases including the Year of Eevee and collaborations with Loungefly & Skinnydip
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What’s New With Hello Kitty & Friends?
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The latest news, collabs and collections from Sanrio including My Melody & Kuromi Netflix series and Nintendo Switch game.
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What’s New at tokidoki?
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There’s lots of new things at tokidoki including special capsule Unicorno blind boxes Hello Kitty & Friends collabs + up to 80% off sale!
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Christmas With Hello Kitty & Friends
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Hello Kitty and her friends have so many cute Christmas collaborations this year with everything from plush and bags to stickers and candy!
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Kawaii Mini Figure Blind Boxes
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More mystery blind boxes with kawaii mini figures including melting food, bodega cats and collabs with Sanrio, Miffy, Molang & Powerpuff Girls.
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Kawaii Crochet Kits From The Woobles
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Get creative with cute crochet kits from The Woobles including beginner kits, collabs with Sanrio & Pusheen and even an advent calendar!
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Halloween at Sanrio
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All the cute new Halloween surprises and collaborations from Sanrio including plush, bags, apparel and lots of glow in the dark details.
Character Collabs
Collaborations between our favourite kawaii characters and brands for super cute and unique collections.
HELLO!
Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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