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U*SA*HA*NA Shopping Picks & Crafts
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Buy or make something cute with U*SA*HA*NA, Sanrio’s colourful pastel bunny. There’s plush, hats, keychains, origami and crochet.
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Original Kawaii Plush To Buy & Preorder
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More adorable plushies by kawaii artists and designers including cookie seals, sakura cow, patchwork bear, bunny bags and happy snacks.
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Pompompurin Birthday Picks
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Happy birthday to Pompompurin! Celebrate with these kawaii shopping picks including talking plush, decoden kit, cardigan & Tamagotchi!
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Sweet Springtime Animal Plushies
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Refresh your space for springtime with a fluffy huggable friend (or two). Take your pick from a bunny, chick, dog, cow and more
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Kim-Joy’s Bake Me A Cat Plush & Toys
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Kawaii baker & author Kim-Joy now has an adorable Bake Me A Cat merch collab with super-sweet plush and vinyl figures.
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New At San-X This Month
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This month at San-X, Jinbe-san visits Donut Island and Ishiyowa-chan loves idols, plus San-X Town & Kogumachan’s 10th anniversary.
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Nostalgic & Retro Kawaii Plush
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If you grew up in 80s or 90s with characters like Hello Kitty, Pokemon and Care Bears, these retro plush picks will get you feeling nostalgic
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New At San-X This Month
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This month at San-X, Sumikko Gurashi visit the raccoon restaurant, Sentimental Circus enjoy bath time and the Cheer Cheer Lambs will give you a boost!
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New Kawaii Pins & Plush Projects on BackerKit
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8 new projects by kawaii artists to support in the Pintopia 2026 event on Backerkit with original enamel pins, plush and stickers.
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Cute Characters: Kawaii Horses & Unicorns
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Who’s your favourite kawaii horse character? Read about My Little Pony, Ponyta, Unicorno & MANG + where to buy their cute merch.
Plush & Toys
Fun things to play with and cuddle including plush, Rement miniatures, gachapon and collectibles
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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