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Kawaii Halloween Plush & More
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Spooky season is already starting and you don’t want to miss these new releases and limited editions from Pokemon, Sanrio, Rilakkuma & more
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New tokidoki x Hello Kitty Collections
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tokidoki are helping Hello Kitty celebrate her 50th anniversary with 2 cute new collections and some amazing blind box figures.
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New At San-X This Month
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This month at San-X, a debut for Ishiyowa-chan the lazy dog, plus cotton candy Korilakkuma, Sentimental Circus parfaits & Halloween plush.
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Original Kawaii Plush To Buy & Preorder
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More adorable plushies by kawaii artists to buy and preorder including galaxy nomwhals, fruit sharks, horses, deer and teddy bears.
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Kawaii Sports Picks
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Missing the Olympics? We’ve got some fun sporty picks including activewear, stickers, pins and plush.
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Cute Characters Catch Up
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See what’s new with less well-known kawaii characters Molang, My Sweet Piano, Sentimental Circus & Doraemon + where to buy merch.
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New At San-X This Month
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This month at San-X, a debut for Sugarcocomuu the cotton candy rabbit plus a visit to Sumikko Mart and Rilakkuma eats too much pizza!
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Cute Fruit Animals Plush
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These cute fruit plushies are also animals! There’s a banana duck, strawberry penguin, dragonfruit moth and even kiwi Pusheen.
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What’s New With Hello Kitty & Friends?
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Sanrio have some fun new releases with Hello Kitty & friends including cute collaborations with Care Bears, tokidoki and DOLLY MIX.
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New At Bumbleberry Hollows
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The cute animal characters of Bumbleberry Hollows have been turned into new plush bags, card holders and cross stitch kits.
Plush & Toys
Fun things to play with and cuddle including plush, Rement miniatures, gachapon and collectibles
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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