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Introducing Pembe the Pink Cat
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Meet Pembe & Little Pembe, a lovable pink cat duo from Denmark, plus where to buy cute plush, bags, keychains, stationery & more.
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Cute Characters – LINE FRIENDS
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Get to know more of the LINE FRIENDS with JOGUMAN, LAZY TAIL CLUB, Pickles the Frog & Pikuiku + where to buy kawaii merch.
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Cute Characters: Kawaii Horses & Unicorns
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Who’s your favourite kawaii horse character? Read about My Little Pony, Ponyta, Unicorno & MANG + where to buy their cute merch.
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Introducing Chiikawa + Where to Buy
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All about Japanese characters Chiikawa and where buy merch internationally including collabs with Sanrio, Casetify & Converse.
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Meet Myaku-Myaku, Osaka Expo 2025 Mascot
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Myaku-Myaku is the official mascot of Osaka Expo 2025. Here’s where to buy cute merch and collabs, plus some fun crafts.
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Introducing Hanamaruobake From Sanrio
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Hanamaruobake is a new character from Sanrio, a shy mysterious ghost who wants to praise your hard work + where to buy cute merch worldwide.
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Cute Characters: More Kawaii Cats
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Who’s your favourite kawaii cat character? Read about Chococat, Corocorocoronya, Jiji, Fuku Fuku Nyanko + where to buy their cute products.
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Cute Characters: Kawaii Couples
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Who are your favourite kawaii couples? Find out more about Mocha & Latte, Yuta & Bella, Milk & Mocha and Choco & Pancake + where to buy
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Cute Characters: Kawaii Birds
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Who are your favourite kawaii birds? Find out more about Kiiroitori, Pekkle, Rowlet & Bo + where to buy cute merch
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Cute Characters: Kawaii Ghosts
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Who are your favourite kawaii ghosts? Find out more about Obake, Gengar, Zero and Spooky McCute + where to buy
Character Guides
Guides to new and themed kawaii characters so you find out more about them.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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