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Pompompurin Birthday Picks
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Happy birthday to Pompompurin! Celebrate with these kawaii shopping picks including talking plush, decoden kit, cardigan & Tamagotchi!
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Kawaii Links Roundup
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A roundup of cute links from our latest free email newsletter with character collabs & cafes, stationery, crafts and Japan.
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Discover Kawaii Illustrators in the Philippines
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Meet four Filipino kawaii illustrators that create original art and characters for stickers, washi tape, journaling kits, mail clubs & more.
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Kawaii Bag Charms to Buy & DIY
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Buy or make some kawaii charms for your bag with mini ita bags, photo holders, plush, crochet, clay, shrinky dinks & more.
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April 2026 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery for spring + discounts!
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2026 Sanrio Character Ranking
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It’s time to cheer on your favourite characters and vote in the 2026 Sanrio Character Ranking + there’s new Happilinafriends & merch.
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Cute Tablet Cases to Buy & DIY
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Protect your tablet and make it more kawaii too with this mix of shopping picks and DIY crafts for the cutest cases and covers.
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Kawaii Aliens from Outer Space
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Make some cute outer space friends with these stationery, accessory and plush shopping picks featuring kawaii aliens.
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Super Cute Sponsor News & Offers
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News, offers and discounts from kawaii shops including Snoopy bags, Chiikawa activewear, sakura stationery, Japan news video & more.
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Sweet Springtime Animal Plushies
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Refresh your space for springtime with a fluffy huggable friend (or two). Take your pick from a bunny, chick, dog, cow and more
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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