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New tokidoki x Hello Kitty Collections
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tokidoki are helping Hello Kitty celebrate her 50th anniversary with 2 cute new collections and some amazing blind box figures.
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September 2024 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery + discounts!
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Which Kawaii Character Are You? The Quiz is Back!
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Our fun quiz is back! Find out which kawaii character you most resemble – Hello Kitty, Pusheen, Pikachu or Sumikko Gurashi?
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Kawaii Sticker Books & Storage
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Organise and enjoy your sticker collection with these cute sticker books, binders and albums from stationery brands and kawaii artists.
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Japanese Mascots To Follow
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Find out more about 6 of the most popular Yuru-chara, adorable Japanese mascots who promote local tourism and culture.
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SCK is 16 + Get Featured!
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SCK is 16 years old today! We’re also returning to our normal posting schedule and would love to feature more small kawaii shops
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Super Cute Sponsor News & Offers
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News, offers and discounts from our kawaii sponsors including back to school bags & stationery, character figures and more.
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Kawaii Videos Roundup
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6 fun and kawaii videos to watch including Hello Kitty & Pikachu animations, Nintendo Museum tour, miniature catbus DIY and more.
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Strawberry Home Accessories
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Keep summer in your house all year long with these delightfully colourful, strawberry themed home accessories.
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New At San-X This Month
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This month at San-X, a debut for Ishiyowa-chan the lazy dog, plus cotton candy Korilakkuma, Sentimental Circus parfaits & Halloween plush.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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