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Kawaii Birthday Plush
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These cute plushies are perfect for birthday gifts to help celebrate a special day with your favourite kawaii characters and sweet treats.
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Kawaii Panda Makes & Bakes
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Cute crafts and recipes for panda lovers including crochet, pom poms, bath bomb, macarons, donut holes and steamed buns.
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Sakura Stationery For Spring
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Sakura season is here and it’s hard to resist these pretty stationery picks with cherry blossoms from Japanese brands and kawaii artists.
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Kawaii Videos Roundup
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8 fun and kawaii videos to watch including Sylvanian Families & Cinnamoroll animations, Japan & Thailand travel vlogs, cute crafts and more.
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Kawaii Strawberry Accessories
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These berry cute accessories from kawaii makers are perfect for spring outfits with hair bow, earrings, beret, overskirt and bags.
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New At San-X This Month
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This month at San-X, new collections for Rilakkuma, Sumikko Gurashi, Ishiyowa-chan and Chickip Dancers, plus Jinbe San’s 10th anniversary!
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Super Cute Sponsor News & Offers
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News, offers and discounts from our kawaii sponsors including Hello Kitty x Arnold Palmer bags, Mofusand stationery, keychain plush, Japan News & more.
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Hangyodon 40th Anniversary Picks
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Happy birthday Hangyodon! It’s his 40th Anniversary too and we’ve found the cutest plush, bags and accessories + pop-up cafe in Japan.
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Spring Flowers Crafts & Kits
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These spring flowers crafts & kits will last a lot longer than the real thing and there’s a mix of embroidery, cross stitch, felt, origami & more.
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Harajuku Haven J-Fashion Exhibition
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Have a look at some of the amazing artists from the recent Harajuku Haven Bitter Sweet J-Fashion exhibition in London.