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Visiting the Nintendo Museum in Japan
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See what it’s like to visit the Nintendo Museum in Japan with exhibitions, gaming, workshops, shop, cafe & photo ops.
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Super Cute Sponsor News & Offers
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News, offers and discounts from our kawaii sponsors including Sanrio plush, Chiikawa bento boxes, Japanese stationery, sample sale & more.
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New Sanrio Fashion Collabs
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The cutest recent Sanrio fashion collections, from haute couture to high street, with t-shirts, jewellery, clothing, bags & shoes.
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July 2025 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery + discounts!
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Cute Summer Reading Etsy Picks
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Cute bookish picks from Etsy for the beach, pool or cafe trip with tote bag, ebook cover, bookmarks, stickers and more.
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2025 Sanrio Character Ranking Results & Picks
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Congratulations to the winners of the 2025 Sanrio Character Ranking! We’ve got cute shopping picks with the most popular characters
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TokyoTreat & Sakuraco Snack Box Highlights
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This month’s TokyoTreat & Sakuraco Japanese snack boxes are filled with seasonal and traditional treats & drinks themed around Harajuku & Mt Fuji + get $5 off!
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ARTBOX Meets ARTBOX
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ARTBOX UK has reunited with ARTBOX Korea for a range of their affordable and adorable stationery, beauty, lifestyle and pet products.
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Island Luxe Etsy Picks
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Pack your bags for a vibrant tropical paradise escape with these handmade and ethically-sourced picks from Etsy.
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Kawaii Shops for Pride Month
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Kawaii artists and shops to support during Pride Month and beyond with pins, stickers, plush, clothing, accessories & more.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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