The Best Kawaii Shops Worldwide

Shopping for kawaii?

Here are some of our favourite kawaii shops worldwide, whether you’re a fan of Japanese characters, Korean brands or supporting handmade independent designers. Please note that you should do your own research before ordering as we cannot be held responsible if you have a bad experience with a shop listed here.

We’ve included locations for each site, but most will ship worldwide. We also have a guide on how to buy kawaii from Japan for shops and brands that don’t ship internationally.

Our Top Recommended Kawaii Shops

The following shops are recommended by the SCK staff – we have personally shopped at these sites and are satisfied with the products and service received.

  • A Cute Shop – Kawaii stationery & lifestyle products including Sanrio & San-X. (Taiwan)
  • AmiAmi – Pre-order the newest Japanese character and hobby goods. (Japan)
  • ARTBOX – Plush, stationery, homeware and more including Sanrio, San-X & Pusheen. (UK)
  • BeautyNetKorea – Korean beauty products including Tonymoly & Etude House. (Korea)
  • Bento&co – Bento boxes, kitchenware, cooking accessories and food. (Japan)
  • Book Depository – huge range of books with free worldwide shipping (Worldwide)
  • Bookshop – Online bookshop where every purchase supports local bookshops (UK / USA)
  • Claire’s – Affordable cute jewellery, fashion, character goods and more. (Worldwide)
  • Colour Splash Supplies – stationery, washi tape and journaling supplies (UK)
  • Cute Delight – Stationery, stickers, charms and squishies (UK)
  • Cuteness – New and rare Japanese imports including San-X. (Netherlands)
  • Cute Things From Japan – Japanese stationery and journaling supplies (Japan)
  • Dreamy Bows – Lolita and fairy kei clothing & accessories from Japanese brands. (UK)
  • Etsy – Handmade cuteness and craft supplies direct from makers all over the globe.
  • GUND – Official licensee of Pusheen plush and merchandise for UK/EU.
  • Hamee (Strapya World) – Phone cases & accessories, squishies, plush + more. (Japan)
  • Hand Crafter – Japanese needle felting kits and supplies (Hong Kong).
  • Hannah Zakari – Jewellery, art prints, stationery and more from indie makers. (UK)
  • Hot Topic – pop culture and character toys, fashion & gifts (USA)
  • I Spy Kawaii Supplies – character stationery, stickers and more (UK)
  • iYooBo – stationery, kawaii items and everything pink from around Asia (China)
  • J-List – the latest Japanese crazes – anime, plush, kitchenware, snacks + more. (Japan)
  • Japan Centre – Japanese food, candy, kitchenware, magazines and crafts. (UK)
  • Japan Haul – Japanese candy, snacks & character goods (Japan)
  • JapanStuffs – preorder Japan-only products with Pokemon + more (Japan)
  • JanetStore – character stationery, accessories and lifestyle goods (Taiwan)
  • JetPens – Huge range of Japanese pens, pencils, craft supplies and stationery. (USA)
  • Kawaii Depot – Stationery and stickers from Japanese and Korean brands. (USA)
  • Kawaii Panda – Stationery, plush, collectibles, panda boxes and more. (Portugal)
  • Kawaii Shop Japan – Stationery, accessories and tiny little toys and gifts. (Japan)
  • Kawaii-Ya – Kawaii character stationery including San-X, Sanrio etc. (Hawaii)
  • Kidrobot – Collectible toys, blind boxes and plush by the coolest artists. (USA)
  • Lemon Cat – craft supplies, paper goods & character stationery (UK)
  • Manet – Korean stationery, stickers and lifestyle products (Korea)
  • Modes4U – Character stationery, plush, squishies, fabric and more. (Singapore)
  • Nippon Kawaii – Top brands & characters like Molang, Pusheen & Smoko (Netherlands)
  • OMG Japan – Japanese language products, snacks + shipping service. (Japan)
  • Paperchase – Stationery, art & craft supplies, gifts and home decor. (UK)
  • Pomadour’s Craft Cafe – Japanese sewing, illustration and craft books. (Japan)
  • The Pusheen Shop – home of Pusheen the Cat + artist designed accessories. (USA)
  • Rainbowholic Shop – stationery, planners, stickers, plush and more. (Japan)
  • Redbubble – On-demand t-shirts, stationery, stickers and more by indie artists. (Worldwide)
  • Rosy’s Garden – Alpacasso & Amuse plush, gashapon and more. (Hong Kong)
  • San-X – Rilakkuma, Sumikko Gurashi and friends (Japan)
  • Sanrio – Hello Kitty, My Melody and more (Japan)
  • Sanrio USA – Aggretsuko, Gudetama, Hello Kitty & more (USA)
  • Sass & Belle – Home, lifestyle and fashion accessories (UK)
  • Shana Logic – Handmade and independently designed art, jewellery & more. (USA)
  • ShopKawaii – Japanese character goods including San-X,  Sanrio and more. (USA)
  • Society6 – On-demand prints, t-shirts, accessories and more by indie artists. (USA)
  • Sugoi Mart – Seasonal KitKats & Pocky, character goods & collectibles (Japan)
  • Sweet Supplies Store – stationery, stamps, washi tape and more (Japan)
  • Tofu Cute – Amuse plush, Japanese candy, stationery, bento and more. (UK)
  • Tokyo Otaku Mode – Plush, anime figures, fashion, and more. (Japan)
  • Washi Wednesday – washi tape, stationery and journaling supplies (Singapore)
  • Yozo Craft – Stationery, craft supplies, fabric, washi tape, zakka and more. (China)

More Top Kawaii Shops

While we may not have shopped with these stores ourselves, we’ve featured them on our blog and feel confident they sell quality, licensed products with good customer service.

  • Casetify – Cute & cool phone cases & accessories including kawaii collaborations (UK)
  • Claw Grabby – Plush & stationery including San-X, Pusheen, Rement etc. (New Zealand)
  • Creamii Candy – The cutest squishies including Yummiibear & Marshmelli. (Australia)
  • Cricut – Cutting machines, supplies & accessories for crafts (USA)
  • EMP – Pop culture clothing & accessories including exclusive character collaborations (UK)
  • Fallindesign – Korean stationery, accessories, homeware and more. (Korea)
  • Felissimo / YOU+MORE – Animal-themed home and lifestyle products. (Japan)
  • Firebox – Novelty gifts, toys, homeware, gadgets and more fun stuff (UK)
  • Freepik – Free and paid digital files including clip art and printables. (Worldwide)
  • Giant Robot – Asian-American art plus figurines, stickers, zines etc. (USA)
  • Hamleys – All the biggest names in toys & games from the famous London store (UK)
  • Imouto – character plush, accessories, stationery & more (UK)
  • JapanLA – exclusive licensed character clothing + plush, bags and more. (USA)
  • Japan Lover Me – rare, vintage Japanese fashion, toys and collectibles. (Japan)
  • Jellybeet -kawaii character goods including San-X, Amuse and Re-Ment. (USA)
  • Kawaii Pen Shop – Pens, pencils, stationery planners and more. (China)
  • Kawaii Unicorn – Plush, accessories and stationery from San-X, Sanrio & more (UK)
  • Little Moose – Jewellery, bags, accessories and more from small brands. (UK)
  • The Littlest Gift Boutique – Plush and more from Amuse, Sanrio, San-X etc. (Canada)
  • Love Meow – Mystery kawaii boxes + bags and purses with a focus on cats (UK)
  • Mary Bear – All the new Rilakkuma & San-X plush, stationery and more (USA)
  • Mira Plush – The latest and limited edition Rilakkuma + San-X plush. (Hong Kong)
  • Mochi Things – Stationery, homeware, travel accessories, Instax and more. (USA)
  • – Stationery, crafts, candy kits, squishies and more. (Netherlands)
  • Omoi Zakka Shop – Cute and quirky Japanese gifts and lifestyle goods. (USA)
  • Rakuten – Buy everything you can imagine direct from Japanese sellers. (Japan)
  • Rex London – original character goods, homeware, craft kits and gifts (UK)
  • Rilakkuma Shop – rare Rilakkuma & Sumikko Gurashi plush and goods. (Singapore)
  • Shugei Craft – Kawaii fabric from Japan plus washi tape and more. (USA)
  • Skinnydip – On trend accessories, beauty, gifts & character collaborations (UK)
  • Smoko – Kawaii homeware, gadgets, accessories, and lifestyle products (USA)
  • Something Kawaii – kawaii character goods, stationery, craft supplies and more. (UK)
  • Truffle Shuffle – Character & pop culture clothing, accessories & homeware including exclusives (UK)
  • YesStyle – Asian clothing, accessories, lifestyle goods and beauty products. (Hong Kong)
  • Zazzle – Artist-designed products including wall art, clothing, stationery, homeware etc. (USA)

More Shopping Guides

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