Shopping for kawaii?
Here are some of our favourite kawaii shops worldwide, whether you’re a fan of Japanese characters, Korean brands or supporting handmade independent designers. Check out our Cute Shop Alert on the blog for even more too!
We’ve included locations for each site, but most will ship worldwide. We also have a guide on how to buy kawaii from Japan for shops and brands that don’t ship internationally.
- AmiAmi – Pre-order the newest Japanese character and hobby goods. (Japan)
- ARTBOX – Plush, stationery, homeware and more including Sanrio, San-X & Pusheen. (UK)
- BeautyNetKorea – Korean beauty products including Tonymoly & Etude House. (Korea)
- Bento&co – Bento boxes, kitchenware, cooking accessories and food. (Japan)
- Blippo – Plush, stationery, candy, accessories, magazines and more. (Hong Kong)
- Claire’s – Affordable cute jewellery, fashion, character goods and more. (Worldwide)
- Claw Grabby – Plush & stationery including San-X, Pusheen, Rement etc. (New Zealand)
- Creamii Candy – The cutest squishies including Yummiibear & Marshmelli. (Australia)
- Cute Delight – Stationery, stickers, charms and squishies (UK)
- Cutesy Kink – Japanese fashion & accessories, stationery, plush and more. (UK)
- Dreamy Bows – Lolita and fairy kei clothing & accessories from Japanese brands. (UK)
- Etsy – Handmade cuteness and craft supplies direct from makers all over the globe.
- Fallindesign – Korean stationery, accessories, homeware and more. (Korea)
- Felissimo / YOU+MORE – Animal-themed home and lifestyle products. (Japan)
- Giant Robot – Asian-American art plus figurines, stickers, zines etc. (USA)
- GUND – Official licensee of Pusheen plush and merchandise for UK/EU.
- Hamee (Strapya World) – Phone cases & accessories, squishies, plush + more. (Japan)
- Hannah Zakari – Jewellery, art prints, stationery and more from indie makers. (UK)
- Hand Crafter – Japanese needle felting kits and supplies (Hong Kong).
- J-List – the latest Japanese crazes – anime, plush, kitchenware, snacks + more. (Japan)
- Japan Centre – Japanese food, candy, kitchenware, magazines and crafts. (UK)
- Japan Haul – Japanese candy, snacks & character goods (Japan)
- JapanLA – exclusive licensed character clothing + plush, bags and more. (USA)
- Japan Lover Me – rare, vintage Japanese fashion, toys and collectibles. (Japan)
- JapanStuffs – preorder Japan-only products with Pokemon + more (Japan)
- JetPens – Huge range of Japanese pens, pencils, craft supplies and stationery. (USA)
- Kawaii Depot – Stationery and stickers from Japanese and Korean brands. (USA)
- Kawaii Pen Shop – Pens, pencils, stationery planners and more. (China)
- Kawaii Panda – Stationery, plush, collectibles, panda boxes and more. (Portugal)
- Kawaii Shop Japan – Stationery, accessories and tiny little toys and gifts. (Japan)
- Kawaii Unicorn – Plush, accessories and stationery from San-X, Sanrio & more (UK)
- Kawaii-Ya – Kawaii character stationery including San-X, Sanrio etc. (Hawaii)
- Kidrobot – Collectible toys, blind boxes and plush by the coolest artists. (USA)
- Little Moose – Jewellery, bags, accessories and more from small brands. (UK)
- The Littlest Gift Boutique – Plush and more from Amuse, Sanrio, San-X etc. (Canada)
- Love Meow – Mystery kawaii boxes + bags and purses with a focus on cats (UK)
- Mary Bear – All the new Rilakkuma & San-X plush, stationery and more (USA)
- Mira Plush – The latest and limited edition Rilakkuma + San-X plush. (Hong Kong)
- Mochi Things – Stationery, homeware, travel accessories, Instax and more. (USA)
- Modes4U – Character stationery, plush, squishies, fabric and more. (Hong Kong)
- MostCutest.nl – Stationery, crafts, candy kits, squishies and more. (Netherlands)
- OMG Japan – Japanese language products, snacks + shipping service. (Japan)
- Omoi Zakka Shop – Cute and quirky Japanese gifts and lifestyle goods. (USA)
- Paperchase – Stationery, art & craft supplies, gifts and home decor. (UK)
- Pomadour’s Craft Cafe – Japanese sewing, illustration and craft books. (Japan)
- The Pusheen Shop – home of Pusheen the Cat + artist designed accessories. (USA)
- Rainbowholic Shop – stationery, planners, stickers, plush and more. (Japan)
- Rakuten – Buy everything you can imagine direct from Japanese sellers. (Japan)
- Redbubble – On-demand t-shirts, stationery, stickers and more by indie artists. (USA)
- Rilakkuma Shop – rare Rilakkuma & Sumikko Gurashi plush and goods. (Singapore)
- Rosy’s Garden – Alpacasso & Amuse plush, gashapon and more. (Hong Kong)
- ShopKawaii – Japanese character goods including San-X, Sanrio and more. (USA)
- Shugei Craft – Kawaii fabric from Japan plus washi tape and more. (USA)
- Smoko – Kawaii homeware, gadgets, accessories, and lifestyle products (USA)
- Society6 – On-demand prints, t-shirts, accessories and more by indie artists. (USA)
- Something Kawaii – kawaii character goods, stationery, craft supplies and more. (UK)
- Tofu Cute – Amuse plush, Japanese candy, stationery, bento and more. (UK)
- Tokyo Otaku Mode – Plush, anime figures, fashion, and more. (Japan)
- YesStyle – Asian clothing, accessories, lifestyle goods and beauty products. (Hong Kong)
- Yozo Craft – Stationery, craft supplies, fabric, washi tape, zakka and more. (China)
Your favourite not listed?
Then tell us about it and we’ll have a look! We only feature stores with a range of brands and products in our shopping guide, but even if you don’t fit in here, we might feature you in a blog post.
Looking for subscription boxes?
Check out our new guide to help you choose which box is best for you.