The Best Kawaii Shops Worldwide

Shopping for kawaii?

Here are some of our favourite kawaii shops worldwide, whether you’re a fan of Japanese characters, Korean brands or supporting artists and independent designers. Shops are organised by their shipping location, but many will ship worldwide.

the best kawaii shops worldwide

Most of these shops are recommended by the SCK staff who have personally shopped there, while others have been featured regularly on our blog. We feel confident that they all sell quality, licensed products with good customer service. Of course, you should still do your own research before ordering as we can’t be held responsible if you have a bad experience.

International – ships from multiple locations worldwide

  • Book Depository – huge range of books with free worldwide shipping
  • Etsy – Handmade cuteness and craft supplies direct from makers all over the globe.
  • Freepik – Free and paid digital files including clip art and printables.
  • Pinkoi – online marketplace for artists, designers & makers across Asia.
  • Redbubble – On-demand t-shirts, stationery, stickers and more by indie artists.

United Kingdom

  • ARTBOX – Plush, stationery, homeware and more including Sanrio, San-X & Pusheen.
  • Bookshop – Online bookshop where every purchase supports local bookshops.
  • Claire’s – Affordable cute jewellery, fashion, character goods and more.
  • Cloud Craft – curated selection of artist-designed craft kits and high quality supplies.
  • Colour Splash Supplies – stationery, washi tape and journaling supplies.
  • Cute Delight – Stationery, stickers, charms and squishies – 10% off with KAWAII10
  • Dreaming of Tokyo – Japanese stationery, craft kits & lifestyle products.
  • Dreamy Bows – Lolita and fairy kei clothing & accessories from Japanese brands.
  • EMP – Pop culture clothing & accessories including exclusive character collaborations.
  • Firebox – Novelty gifts, toys, homeware, gadgets and more fun stuff.
  • Hamleys – All the biggest names in toys & games from the famous London store.
  • Hannah Zakari – Jewellery, art prints, stationery and more from indie makers.
  • Irregular Choice – Statement shoes & accessories including character collaborations.
  • I Spy Kawaii Supplies – character stationery, stickers and more.
  • Imouto – character plush, accessories, stationery & more.
  • Japan Centre – Japanese food, candy, kitchenware, magazines and crafts.
  • Jellycat – original sitting plush of everything imaginable including food & animals.
  • Koi Footwear – cute, cool and alternative shoes, accessories & clothing.
  • Lemon Cat – craft supplies, paper goods & character stationery.
  • Miffy Shop – Official online store for Dick Bruna’s little bunny rabbit.
  • Miso Paper – huge range of stationery & supplies from top Japanese brands.
  • modes4u – now reopened with kawaii fabric & craft supplies from Japan, Europe & USA.
  • Momiji – original limited edition message dolls + blind boxes, pins, t-shirts.
  • mt masking tape – UK shop for the famous Japanese washi tape brand.
  • oshoppu – licensed merch from Pokemon, Sanrio, San-X, Ghibli etc. – 15% off with SCK15
  • Paperchase – colourful and trendy stationery with a new home at Tesco.
  • Pokemon Centre UK – Plush, clothing, trading cards and so much more.
  • Rex London – original character goods, homeware, craft kits and gifts.
  • Sanrio Europe – Personalised products & art collaborations with Hello Kitty & Friends.
  • Sass & Belle – Home, lifestyle and fashion accessories.
  • Skinnydip – On trend accessories, beauty, gifts & character collaborations.
  • Tofu Cute – Amuse plush, Japanese candy, stationery, bento and more.
  • Something Kawaii – kawaii character goods, stationery, craft supplies and more.
  • Truffle Shuffle – Character & pop culture clothing, accessories & homeware including exclusives.
  • Unique Vintage – vintage inspired clothing & accessories including character collaborations
  • VeryNeko – Kawaii and pop culture clothing, accessories and toys including Loungefly & Funko.


  • A Little Lovely Company – original home & lifestyle products for kids of all ages. (NL)
  • Cuteness – New and rare Japanese imports including San-X. (NL)
  • De Winkel van Nijntje – Official online store for Dick Bruna’s little bunny rabbit. (NL)
  • Kawaii Panda – Stationery, plush, collectibles and more. (PT) – 10% off with SCK10OFF
  • Maison Ghibli – Official Studio Ghibli store with Japan-only & exclusive merch. (FR)
  • Molang – Official online store for everything Molang, and Piu Piu of course. (FR)
  • – Stationery, crafts, candy kits, squishies and more. (NL)
  • Nippon Kawaii – Top brands & characters like Molang, Pusheen & Smoko. (NL)
  • PastelPalace – plush, stationery, lifestyle goods from Sanrio, San-X, PuffPals. (NL)


  • Anirollz – original kawaii animal/food hybrid plush + accessories and lifestyle goods.
  • Bookshop – Online bookshop where every purchase supports local bookshops.
  • Box Lunch – Pop culture & character lifestyle goods including exclusives.
  • Casetify – Cute & cool phone cases & accessories including kawaii collaborations.
  • Cricut – Cutting machines, supplies & accessories for crafts .
  • GUND – Official plush of Pusheen, Hello Kitty, Studio Ghibli, BT21 & more.
  • Giant Robot – Asian-American art plus figurines, stickers, zines etc.
  • Hamee (Strapya World) – Phone cases & accessories, squishies, plush + more.
  • Hot Topic – pop culture and character toys, fashion & gifts .
  • JapanLA – exclusive licensed character clothing + plush, bags and more.
  • Japan Trend Shop – Hard to find weird and wonderful products from Japan.
  • Jellybeet – kawaii character goods including San-X, Amuse and Re-Ment.
  • JetPens – Huge range of Japanese pens, pencils, craft supplies and stationery.
  • Kawaii Depot – Stationery and stickers from Japanese and Korean brands.
  • Kawaii Gifts – Japanese character goods including San-X,  Sanrio and more.
  • Kawaii-Ya – Kawaii character stationery including San-X, Sanrio etc.
  • Kidrobot – Collectible toys, blind boxes and plush by the coolest artists.
  • Loungefly – Original pop culture and kawaii character bags & accessories.
  • Mary Bear – All the new Rilakkuma & San-X plush, stationery and more.
  • Mochi Things – Stationery, homeware, travel accessories, Instax and more.
  • Momiji – original limited edition message dolls + blind boxes, pins, t-shirts.
  • My Plastic Heart – Designer toys, vinyl figures, blind boxes and collectibles.
  • Omoi Zakka Shop – Cute and quirky Japanese gifts and lifestyle goods.
  • Pipsticks – Original and fun stickers of every kind, plus subscriptions.
  • Pokemon Center – Plush, clothing, trading cards and so much more.
  • The Pusheen Shop – home of Pusheen the Cat with plush, clothing & lots more.
  • Sanrio US – All the latest products and collaborations from Hello Kitty & Friends.
  • Shana Logic – Handmade and independently designed art, jewellery & more.
  • Shugei Craft – Kawaii fabric from Japan plus washi tape and more – 15% off with SCKAWAII
  • Smoko – Original homeware, plush, and lifestyle products – 15% off with Smoko-KTLVH
  • Society6 – On-demand prints, t-shirts, accessories and more by indie artists
  • Squishable – Original kawaii plush in all sizes of animals, food and so much more.
  • Stickii – Stickers & journaling supplies, plus monthly themed subscriptions.
  • tokidoki – Original merchandise featuring Unicorno, Donutella and more.
  • The Washi Station – original washi tape & stationery by diverse & independent artists.
  • Zazzle – Artist-designed products including wall art, clothing, stationery, homeware etc.


We have a guide on how to buy kawaii from Japan for shops and brands that don’t ship internationally.

  • Aitai Kuji – hard-to-find authentic kawaii character and anime goods from Japan.
  • AmiAmi – Pre-order the newest Japanese character and hobby goods.
  • Bento&co – Bento boxes, kitchenware, cooking accessories and food.
  • Cute Things From Japan – Japanese stationery and journaling supplies.
  • Donguri Republic – official online store for Studio Ghibli with Totoro, Kiki, Ponyo & friends.
  • Felissimo / YOU+MORE – Animal-themed home and lifestyle products.
  • HAPiNS – original character goods including Fuku Fuku Nyanko & Hannari Tofu
  • J-List – the latest Japanese crazes – anime, plush, kitchenware, snacks + more.
  • Japan Haul – Japanese candy, snacks & character goods .
  • JapanStuffs – preorder Japan-only products with Pokemon + more.
  • Kawaii Shop Japan – Stationery, accessories and tiny little toys and gifts.
  • OMG Japan – Japanese language products, snacks + shipping service.
  • Plaza Japan – Hobby goods including puzzles, games, toys and miniatures.
  • Pokemon Center – Plush, clothing, trading cards etc. + Monpoke baby brand & artist collabs.
  • Pomadour’s Craft Cafe – Japanese sewing, illustration and craft books.
  • Rainbowholic Shop – stationery, planners, stickers, plush and more.
  • Rebekka – Rabbit-themed items for you and your bunny including by small artists.
  • San-X – Everything you could ever want with Rilakkuma, Sumikko Gurashi & friends.
  • Sanrio – All the latest products and collaborations from Hello Kitty & Friends.
  • Sugoi Mart – Seasonal KitKats & Pocky, character goods & collectibles.
  • Sweet Supplies Store – stationery, stamps, washi tape and more.
  • Tokyo Otaku Mode – Plush, anime figures, fashion, and more.
  • VeryGoods – Japanese characters and brands including San-X, Sanrio, Disney & Ghibli.


  • A Cute Shop – Kawaii stationery & lifestyle products including Sanrio & San-X. (TW)
  • BeautyNetKorea – Korean beauty products including Tonymoly & Etude House. (KR)
  • Fallindesign – Korean stationery, accessories, homeware and more. (KR)
  • JanetStore – character stationery, accessories and lifestyle goods (TW)
  • Kawaii Pen Shop – Pens, pencils, stationery planners and more. (CN)
  • Manet – Korean stationery, stickers and lifestyle products (KR)
  • Sophie & Toffee – Resin craft kits, supplies & subscription boxes. (SG)  – 10% off with this link.
  • Washi Wednesday – washi tape, stationery and journaling supplies (SG)
  • YesStyle – Asian clothing, accessories, lifestyle goods and beauty products. (HK)
  • Yozo Craft – Stationery, craft supplies, fabric, washi tape, zakka and more. (CN)

Rest of World

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About the Author

Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!

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