Meet The Beatcats

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If you’re a fan of cats and idol bands, you’re sure to love the Beatcats, possibly the first all-cat idol group!

beatcats sanrio

It’s a collaboration between Sanrio and SEGA and the cats are called Rico, Chelsea, Mia, Emma & Layla – each with their own colour, style and personality so you can find your favourite. I feel drawn to purple Layla with her headphones.

Watch on YouTube

They make music too, of course, and their third single MEOW is out today for Cat Day (Neko no Hi). Here’s the preview video.

Beatcats plush

While the Beatcats have been around since late last year, the first cute merch is released today too at Sanrio Japan (requires forwarding service). Even if you don’t like the music, everything is very cute with plushies, beauty accessories, and some stationery that looks likes makeup! There’s even a fashion line with spinns.

beatcats sanrio

If you like the Beatcats, make sure to follow them on Youtube and Instagram for updates. Hopefully some of the products will show up outside Japan too.

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3 responses

  1. Everything So Kawaii avatar
    Everything So Kawaii

    Oh! This is SO kawaii. I’m particularly drawn to the pink Beatcat!

  2. Susanna avatar

    Where can I find the products of Beatcats in Tokyo?Thanks

    1. Marceline avatar

      They’re not super popular so your best bet is probably the flagship Sanrio store in Ginza. Check gachapon & claw machines in arcades too – they often have stuff that isn’t available in shops. Akihabara used to be best area for that but I haven’t been there in a long time so I can’t help with that. Good luck!

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