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Kawaii Strawberry Accessories
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These berry cute accessories from kawaii makers are perfect for spring outfits with hair bow, earrings, beret, overskirt and bags.
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Harajuku Haven J-Fashion Exhibition
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Have a look at some of the amazing artists from the recent Harajuku Haven Bitter Sweet J-Fashion exhibition in London.
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Pochacco Kawaii Head-To-Toe Look
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Get cosy with these Pochacco picks for a cute and comfy outfit including sweatshirt, slippers, sleep mask, scrunchie and socks.
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Cute Valentines Outfit Ideas
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Dress up for Valentine’s Day with these kawaii fashion picks from small brands including dresses, separates, shoes and bag.
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Practical Magical Girl Must-Haves
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Bring a little magic into your daily life with these practical everyday picks including sweater, compacts, pens, belt chain and Sanrio bags.
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Kawaii Christmas Fashion & Accessories
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Kawaii Christmas clothing and accessories to celebrate the holidays at work, parties or home including jumpers, dresses, shoes, bags & jewellery.
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Kawaii Sportscore Fashion & Accessories
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Who says workouts can’t be cute? Head to the gym or go for a run with these kawaii and pastel fashion and accessories picks.
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Kawaii Shop of the Week: Stami Studios
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See what’s new at Stami Studios including Halloween dresses & overalls, lots of enamel pins and a super cute snail ita bag!
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Cute & Magical Black Cats
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Keep the magic of black cats going through Halloween and beyond with these cute picks including plush, art print, hoodie, pyjamas & more
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New tokidoki x Hello Kitty Collections
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tokidoki are helping Hello Kitty celebrate her 50th anniversary with 2 cute new collections and some amazing blind box figures.
Kawaii Fashion
Clothes, accessories and beauty products for the super cute fashionista.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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