If you’re tired of searching through Etsy and Instagram trying to find cute artists to support, we’ve made a list of our favourite independent artists and designers worldwide for handmade, unique and small batch products with original characters and designs.
We have personally shopped at these sites and are satisfied with the products and service provided by all. Most will ship internationally but support those near you to save on shipping and find out about local events. You can also browse our guide to The Best Kawaii Shops Worldwide which includes shops selling products by artists and makers.
Category icons used: 🎀 Accessories (bags, hats, pins, patches), 🖼 Art (prints, originals), 💅 Beauty & self care (makeup, skincare, soap), 📚 Books, Comics & Zines, 🧶 DIY crafts (kits, patterns, printables, supplies),👚 Fashion & Clothing. 🫶 Handmade (unique, small batch), 🏠 Home & Kitchen (pillows, mugs, ceramics), 💍 Jewellery (necklaces, rings, bracelets), 🐱 Pets (toys, accessories), 💌 Stationery (stickers, cards, washi tape), 🧸 Toys (plush, figures)
United Kingdom
- Asking For Trouble 🎀 🖼 📚 🧶 🫶 💌
- Bel’s Art World 🎀 🖼 💌
- Cakes with Faces 🎀 📚 👚 🏠 💌
- Citrus Sapling 🎀 🖼 💌
- Creative Kawaii 🧶
- Emmadoodlez 🖼 🫶 🏠 💍 💌
- Ey Up Chuck 🖼 🫶 🏠 💍
- Guineapig Wheekly 🎀 🐱 💌
- The Handmade Florist 🧶
- Hand Over Your Fairycakes 🎀 📚 🧶 👚 🏠 💍 💌
- Hannahdoodle 🎀 🖼 🫶 🏠 💌
- Hello DODO 🎀 🖼 👚 🫶 🏠 💌
- I Like Cats 🎀 🖼 📚 🧶 👚 🫶 🏠 💍 💌
- Katnipp 🎀 🖼 🧶 👚 🏠 💍 💌 🧸
- Kiki Studio 🎀 🖼 💌
- Little Moose 🎀 💍 💌
- Noodoll 🎀 📚 🧶 🏠 💌 🧸
- Oh Sew Bootiful 🧶
- Pango Productions 🎀 📚 🏠 💌 🧸
- So Cute Company 🎀 🖼 📚 👚 🏠 💌
- Stami Studios 🎀 🖼 👚 🏠 💌 🧸
- Xintu 🎀 🖼 📚 💍 💌
- Yoyo the Ricecorpse 🎀 🖼 📚 👚 🧸
Europe
- Afternoon Fika (SE) 🎀 💌 🧸
- beckycas (CH) 🎀 🖼 📚 🧶 👚 🏠 💌
- Chic Kawaii (ES) 🎀 🧶 💌
- Coco Glez (ES) 🎀 🖼 💌
- Creepy and Cute (NL) 🧶 🫶 🧸
- DIY Fluffies (NL) 📚 🧶 🧸
- Ellie vs Bear (BE) 🎀 🖼 💌
- Helen Bucher (CH) 🎀 🖼 💌
- inki-Drop (ES) 🎀 🖼 👚 🏠 💌 🧸
- Moli Fernyx (FR) 🖼 💌
- Nuvolina Handmade (SI) 🧶
- Paraply (DE) 🎀 🖼 📚 💌
- Pony People (NL) 🎀 🎨 🏠 💌
- Studio Inktvis (NL) 🎀 🖼 🏠 💌
- Tukoni Tribe (UA) 🎀 🖼 📚 👚 💌
USA
- 100% Soft 🎀 🖼 👚 🏠 💌 🧸
- Bellzi 🎀 💌 🧸
- boygirlparty 🎀 🖼 📚 👚 💍 💌
- Byte Size Treasure 🎀 👚 🏠 💍 💌
- Deth P Sun 🎀 🖼 📚 👚 💌
- Em & Sprout 🎀 👚 🏠 💍 💌 🧸
- Fish Side Up 🎀 👚 🖼 💌
- The Frosted Pumpkin Stitchery 🧶
- Fujibee 🎀 🖼 👚 💍 💌 🧸
- Holley Tea Time 🎀 👚 🏠 💍 💌
- KiraKira Doodles 🎀 🖼 📚 👚 💌 🧸
- Kitschy Kawaii 🖼 💌
- Liliuhms 🎀 🖼 👚 🏠 💌 🧸
- Little Dear 🖼 📚 🧶 💌
- Lulu Sweet Kawaii Shop 🎀 🖼 🫶 💌 🧸
- Lumichee 🎀 👚 💍 🧸
- Mahoukarp 🎀 💌 🧸
- Michelle Coffee 🖼 💌
- Mochamochicake 🎀 🖼 🫶 💌 🧸
- Mochimochi Land 🎀 📚 🧶 🫶 💌 🧸
- My Zoetrope 🖼 💌
- Notoriously Morbid 💅
- Picnocline 🖼 💌
- Ping Hatta Studio 🖼 👚 🏠 💌
- Shop Zoki 🎀 🏠 🧸
- Spicy Mochi 💌
- Sugar Bunny Shop 🎀 🖼 📚 👚 🏠 💍 💌 🧸
- Tasty Peach Studios 🎀 🖼 👚 🏠 💍 💌 🧸
- Thousand Skies 🎀 🖼 📚 🏠 🐱 💌 🧸
- Tokyo Shojo 🎀 💌 🧸
- Turtle’s Soup 🎀 🖼 💌
- Twinkie Chan 🎀 📚 🧶 🫶 🏠
- Ugly Plants 🎀 👚 🏠 🧸
- Wild Olive 📚 🧶
Asia
- Aranzi Aronzo (JP) 🎀 📚 🧶 👚 🏠 💌 🧸
- Ease Around (TH) 🎀 🖼 🏠 💌
- Ella Lama Shop (PH) 🎀 🖼 📚 💌
- Fahfahs World (TH) 🎀 🖼 💌
- Fluffy Omelet (TH) 🎀 🫶 🏠 💌
- Happie Scrappie (MY) 🎀 🧶 💌
- Happy DAYA (TH) 🎀 💌
- Hey! i want to tell you! (TW) 🖼 💌
- I Found Something Good (TH) 🎀 🖼 👚 🏠 💌
- Jelly Kritty (TH) 🎀 🖼 💍 💌
- Magsterarts (TW) 🎀 💌
- Myostery (KR) 🖼 🫶 🏠 💍
- Pikaole (KR) 🎀 🖼 👚 🏠 🐱 💌
- Ping Hatta Studio (PH/US) 🖼 👚 🏠 💌
- Polkaros (SG) 🎀 🖼 🫶 🏠 🧸
- SLO & Co. (TH) 🖼 📚 💌
- Tiny Supply (SG) 🎀 🫶 🏠 💍
- Whimsicute (PH) 🖼 🫶 💌
Rest of World
More Shopping Guides
- The Best Kawaii Shops Worldwide
- Shop Kawaii & Support SCK
- Our Favourite Kawaii Artists, Designers & Makers
- Japanese Lolita fashion brands
- Cute Korean Sticker Shops Guide
- Subscription boxes for kawaii & Japanese snacks
- Tokyo Stationery & Kawaii Guide by Rainbowholic
- Thai Kawaii Stationery Shopping Guide by SCK staff writer Arlandyia
- Tokyo Shopping Guide by SCK Editor Marceline
- A Big List of Black-Owned Kawaii Brands by Stephano
- Support Ukraine With Cute Digital Downloads & Craft Patterns
Your favourite not listed?
Tell us about it and we’ll have a look!
Shops in the top header image (links above)
Noodoll / Tiny Plant / Ey Up Chuck / Myostery
Jelly Kritty / Pikaole / Tasty Peach Studios / Fujibee
I Like Cats / Stami Studios / Kiki Studio / Mugobunni
