If you’re tired of searching through Etsy and Instagram trying to find cute artists to support, we’ve made a list of our favourite independent artists and designers worldwide for handmade, unique and small batch products with original characters and designs.
We have personally shopped at most of these sites and are satisfied with the products and service provided by all. Most will ship internationally but support those near you to save on shipping and find out about local events. Please note that international shipping may currently be limited due to the pandemic.

Myostery, The Pink Samurai, Tasty Peach Studios, KiraKira Doodles.
Category icons used: ? Accessories (bags, hats, pins, patches), ? Art (prints, originals), ? Beauty & self care (makeup, skincare, soap), ? Books, Comics & Zines, ? DIY crafts (kits, patterns, printables, supplies),? Fashion & Clothing. ? Handmade, ? Home & Kitchen (pillows, mugs, ceramics), ? Jewellery (necklaces, rings, bracelets), ? Pets (toys, accessories), ? Stationery (stickers, cards, washi tape), ? Toys (plush, figures)
United Kingdom
- Asking For Trouble ? ? ? ? ? ?
- Cakes with Faces ? ? ? ? ?
- Guineapig Wheekly ? ? ?
- Hannahdoodle ? ? ? ? ? ?
- Hello DODO ? ? ? ? ? ?
- I Like Cats ? ? ? ? ? ? ? ? ?
- I Love Crafty ? ? ?
- Katnipp ? ? ? ? ? ? ? ?
- Little Moose ? ? ?
- Mai Accents ? ? ? ? ? ? ? ?
- Noodoll ? ? ? ? ? ? ?
- Pango Productions ? ?
- Punky Pins ? ? ?
- So Cute Company ? ? ? ? ? ?
- Stami Studios ? ? ? ? ?
- Xintu ? ? ? ? ?
- Yoyo the Ricecorpse ? ? ? ? ?
Europe
- Afternoon Fika (CH) ? ? ?
- Chic Kawaii (ES) ? ? ?
- Coco Glez (ES) ? ? ? ?
- Creepy and Cute (NL) ? ? ?
- DIY Fluffies (NL) ? ? ? ?
- inki-Drop (ES) ? ? ? ? ? ?
- LUCKYBOYSUNDAY (DK) ? ? ?
- Pony People (NL) ? ? ? ? ?
- Studio Inktvis (NL) ? ? ? ? ?
- We Are Extinct (NL) ? ? ?
USA
- 100% Soft ? ? ? ? ? ?
- Becky Helms ? ? ? ?
- Bellzi ? ? ?
- boygirlparty ? ? ? ? ? ?
- Byte Size Treasure ? ? ? ? ?
- Chanteii ? ? ?
- Deth P Sun ? ? ? ? ?
- Em & Sprout ? ? ? ? ? ?
- The Frosted Pumpkin Stitchery ? ?
- Holley Tea Time ? ? ? ? ? ?
- KiraKira Doodles ? ? ? ? ? ?
- Mahoukarp ? ? ?
- MIS0HAPPY ? ? ? ?
- Mochamochicake ? ? ? ? ?
- Mochimochi Land ? ? ? ? ?
- Moons Creations ? ? ? ?
- My Zoetrope ? ?
- SaoZen Plush ? ? ?
- Shop Zoki ? ? ?
- Sugar Bunny Shop ? ? ? ? ? ? ? ?
- Tasty Peach Studios ? ? ? ? ? ? ?
- Thousand Skies ? ? ? ? ? ? ?
- Tiny Plant ? ? ?
- Twinkie Chan ? ? ? ? ?
- Ugly Plants ? ? ? ?
- Wild Olive ? ? ?
Asia
- Aranzi Aronzo (JP) ? ? ? ? ? ? ? ? ?
- Happie Scrappie (MY) ? ? ?
- Happy DAYA (TH) ? ?
- Magsterarts (TW) ? ?
- Myostery (KR) ? ? ?
- Polkaros (SG) ? ? ? ?
- Tiny Supply (SG) ? ? ? ?
Rest of World
More Shopping Guides
- The Best Kawaii Shops Worldwide
- Shop Kawaii & Support SCK
- Japanese Lolita fashion brands
- Subscription boxes for kawaii & Japanese snacks
- Tokyo Shopping Guide by SCK Editor Marceline
- A Big List of Black-Owned Kawaii Brands by Stephano
Your favourite not listed?
Tell us about it and we’ll have a look!