Our Favourite Kawaii Artists, Designers & Makers

If you’re tired of searching through Etsy and Instagram trying to find cute artists to support, we’ve made a list of our favourite independent artists and designers worldwide for handmade, unique and small batch products with original characters and designs.

Our Favourite Kawaii Artists, Designers & Makers

We have personally shopped at these sites and are satisfied with the products and service provided by all. Most will ship internationally but support those near you to save on shipping and find out about local events. You can also browse our guide to The Best Kawaii Shops Worldwide which includes shops selling products by artists and makers.

Category icons used: 🎀 Accessories (bags, hats, pins, patches), 🖼 Art (prints, originals), 💅 Beauty & self care (makeup, skincare, soap), 📚 Books, Comics & Zines, 🧶 DIY crafts (kits, patterns, printables, supplies),👚 Fashion & Clothing. 🫶 Handmade (unique, small batch), 🏠 Home & Kitchen (pillows, mugs, ceramics), 💍 Jewellery (necklaces, rings, bracelets), 🐱 Pets (toys, accessories), 💌 Stationery (stickers, cards, washi tape), 🧸 Toys (plush, figures)

United Kingdom

Europe

USA

Asia

Rest of World


More Shopping Guides

Your favourite not listed?

Tell us about it and we’ll have a look!

Shops in the top header image (links above)
Noodoll / Tiny Plant / Ey Up Chuck / Myostery
Jelly Kritty / Pikaole / Tasty Peach Studios / Fujibee
I Like Cats / Stami Studios / Kiki Studio / Mugobunni

Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!

oshoppu - UK kawaii lifestyle shop
A Cute Shop - Inspired by You. For the Cute Souls
Asking For Trouble - Cute character goods inspired by Japanese kawaii
Cakes With Faces - colourful t-shirts, clothing & gifts inspired by Japan
The Super Cute Book of Kawaii
Pusheen Box Summer 2024
Japanese snacks subscription boxes