Our Favourite Kawaii Artists, Designers & Makers

If you’re tired of searching through Etsy and Instagram trying to find cute artists to support, we’ve made a list of our favourite independent artists and designers worldwide for handmade, unique and small batch products with original characters and designs.

We have personally shopped at most of these sites and are satisfied with the products and service provided by all. Most will ship internationally but support those near you to save on shipping and find out about local events. Please note that international shipping may currently be limited due to the pandemic.

kawaii etsy shops
Some of our purchases (clockwise from top left):
Myostery, The Pink Samurai, Tasty Peach Studios, KiraKira Doodles.

Category icons used: ? Accessories (bags, hats, pins, patches), ? Art (prints, originals), ? Beauty & self care (makeup, skincare, soap), ? Books, Comics & Zines, ? DIY crafts (kits, patterns, printables, supplies),? Fashion & Clothing. ? Handmade, ? Home & Kitchen (pillows, mugs, ceramics), ? Jewellery (necklaces, rings, bracelets), ? Pets (toys, accessories), ? Stationery (stickers, cards, washi tape), ? Toys (plush, figures)

United Kingdom




Rest of World

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Your favourite not listed?

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