If you’re a fan of cats and idol bands, you’re sure to love the Beatcats, possibly the first all-cat idol group!
It’s a collaboration between Sanrio and SEGA and the cats are called Rico, Chelsea, Mia, Emma & Layla – each with their own colour, style and personality so you can find your favourite. I feel drawn to purple Layla with her headphones.
They make music too, of course, and their third single MEOW is out today for Cat Day (Neko no Hi). Here’s the preview video.
While the Beatcats have been around since late last year, the first cute merch is released today too at Sanrio Japan (requires forwarding service). Even if you don’t like the music, everything is very cute with plushies, beauty accessories, and some stationery that looks likes makeup! There’s even a fashion line with spinns.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.