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Lazy Oaf x Monchhichi
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Lazy Oaf have a fun new fashion collection with Monchhichi the monkey for dresses, tops, tights, bag and more.
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Sumikko Gurashi Craft Books & Kits
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Sumikko Gurashi fans can get creative with these kawaii craft kits and books with everything from crochet & felt to shaker charms & snow globes!
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Clearout Collab Sale at Irregular Choice
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Get up to 60% off incredible shoes, bags and accessories at Irregular Choice with Sanrio, My Little Pony, Care Bears & more.
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Meet Myaku-Myaku, Osaka Expo 2025 Mascot
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Myaku-Myaku is the official mascot of Osaka Expo 2025. Here’s where to buy cute merch and collabs, plus some fun crafts.
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Baymax Recipes & Shopping Picks
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If you’re a fan of Disney’s cuddly robot Baymax from Big Hero 6, you’ll love these cute picks to buy and recipes to make.
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Re-Ment Miniatures Round Up
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Another round up of cute new Re-Ment miniature sets, terrariums & displays including Sanrio, Sumikko Gurashi & Pokemon.
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2025 Sanrio Character Ranking – Interim Results & Picks
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There’s still time to vote in the 2025 Sanrio Character Ranking. Check out the surprising interim results and some cute new releases.
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Rilakkuma Crafts & DIYs
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Relax like Rilakkuma and try these easy crafts & tutorials including origami, punch needle, sewing and polymer clay.
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New At San-X This Month
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This month at San-X, new collections for Sumikko Gurashi, Rilakkuma and Sugarcocomuu, plus some retro faves are back.
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Where to Buy Pottering Cat
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Where to shop worldwide for Pottering Cat, an adorable zakka brand from Japan with cat-themed pins, stamps, stationery and more.
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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