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New At San-X This Month
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This month at San-X, new collections for Rilakkuma, Sumikko Gurashi & Sugarcocomuu, plus cute snakes for the new year.
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Christmas With Hello Kitty & Friends
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Hello Kitty and her friends have so many cute Christmas collaborations this year with everything from plush and bags to stickers and candy!
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Kawaii Christmas Plush
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Our favourite kawaii characters are ready for the holidays with cute new plush from San-X, Sanrio, Pokemon, Disney, Kakao Friends & more.
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Kawaii Mini Figure Blind Boxes
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More mystery blind boxes with kawaii mini figures including melting food, bodega cats and collabs with Sanrio, Miffy, Molang & Powerpuff Girls.
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Introducing Hanamaruobake From Sanrio
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Hanamaruobake is a new character from Sanrio, a shy mysterious ghost who wants to praise your hard work + where to buy cute merch worldwide.
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Ghost Pokemon To Buy & DIY
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Make your home a little more haunted with these shopping picks, crafts & recipes featuring ghost type Pokemon.
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Kawaii Crochet Kits From The Woobles
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Get creative with cute crochet kits from The Woobles including beginner kits, collabs with Sanrio & Pusheen and even an advent calendar!
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Cute Characters: More Kawaii Cats
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Who’s your favourite kawaii cat character? Read about Chococat, Corocorocoronya, Jiji, Fuku Fuku Nyanko + where to buy their cute products.
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Halloween at Sanrio
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All the cute new Halloween surprises and collaborations from Sanrio including plush, bags, apparel and lots of glow in the dark details.
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New At San-X This Month
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This month at San-X, new collections for Rilakkuma, Sumikko Gurashi & Pokantotan, plus a return for some nostalgic favourites…
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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