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Cute Nail Polish & Nail Art Collabs
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Cute up your nails with these fun new nail polish & nail art collabs featuring Powerpuff Girls, Sanrio, Disney and Lisa Frank!
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New tokidoki x Hello Kitty Collections
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tokidoki are helping Hello Kitty celebrate her 50th anniversary with 2 cute new collections and some amazing blind box figures.
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Which Kawaii Character Are You? The Quiz is Back!
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Our fun quiz is back! Find out which kawaii character you most resemble – Hello Kitty, Pusheen, Pikachu or Sumikko Gurashi?
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Japanese Mascots To Follow
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Find out more about 6 of the most popular Yuru-chara, adorable Japanese mascots who promote local tourism and culture.
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Kawaii Videos Roundup
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6 fun and kawaii videos to watch including Hello Kitty & Pikachu animations, Nintendo Museum tour, miniature catbus DIY and more.
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New At San-X This Month
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This month at San-X, a debut for Ishiyowa-chan the lazy dog, plus cotton candy Korilakkuma, Sentimental Circus parfaits & Halloween plush.
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Kawaii Character Beauty Collabs
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Treat yourself with these new kawaii character collaborations with beauty brands featuring Pusheen, Pokemon, Squishmallows and Inside Out.
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Cute Characters Catch Up
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See what’s new with less well-known kawaii characters Molang, My Sweet Piano, Sentimental Circus & Doraemon + where to buy merch.
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Keroppi’s Birthday Head-To-Toe Look
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Build a cute head-to-toe look of fashion and accessories for Keroppi’s birthday with hat, tee, shorts, sliders, bag and dress-up plush!
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Cute Character Macarons Recipes
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Try these fun macarons recipes to make edible versions of your favourite kawaii characters including Sanrio, Disney, Ghibli and Star Wars.