Your favourite characters from the big name kawaii brands.
If you've fallen in love with Rilakkuma’s latest Netflix show, keep the fun going with special plush and treats, plus behind the scenes videos and soundtrack.…
Add some sweetness to your Instagram scroll and follow these 7 cute character food creators making adorable kawaii treats…
Meet the new San-X character, Kumausa! They're a rabbit with a big body like a bear and a little bunny friend who helps blow away their problems…
It’s also Sailor Moon’s 30th anniversary this year so here’s a roundup of cute new collaborations with Sanrio, Vans and more + DIYs & freebies! …
Celebrate Kirby's 30th anniversary this year with cute shopping picks, DIYs and freebies, plus a fun new game…
Add more Moomins to your life with these cute home & kitchen picks including biscuit jar, water bottles, cushions and pet bowls.…
A round up of free wallpapers for your phone, tablet or laptop with kawaii characters and cute artist designs.…
Head off on a summer camping trip with these cute picks featuring Hello Kitty, Sumikko Gurashi, Miffy, Pikachu and more.…
San-X are having a theme park summer with super cute new collections for Rilakkuma and Sumikko Gurashi including glow in the dark plush!…
Celebrate Sanrio’s froggy resident Keroppi with these cute shopping picks including plush ornament, lip balm, kigurumi, coin purse and more…
Who are your favourite kawaii duos? Find out more about Little Twin Stars, Molang & PiuPiu, My Melody & Kuromi and Gloomy Bear & Pity + where to buy.…
If you haven't heard yet, there's two new kawaii shows coming to Netflix this year featuring Rilakkuma and Gudetama!…
