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New At San-X This Month
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This month at San-X, a fun retro gaming theme for Rilakkuma, plus Sumikko Gurashi Kindergarten, simple Pokantotan & custom keychains.
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Kawaii Plush Bag Charms & Keychains
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Accessorise your bag with a cute keychain plush with kawaii characters, animals, birds and food to choose from.
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Kawaii Blind Box Mini Plush
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Give yourself a little treat with these blind boxes filled with cute mini plushies including Pusheen, tokidoki, Sumikko Gurashi & Anirollz.
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Re-Ment Miniatures Round Up
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Another round up of cute new Re-Ment miniature sets, terrariums & displays including Sanrio, Sumikko Gurashi & Pokemon.
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Cute Cinnamon Buns Picks
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Get more cinnamon rolls in your life with these cute shopping picks including plush, bag, pins, socks and more.
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What’s New With Hello Kitty & Friends?
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The latest collabs and collections from Sanrio including Cinnamoroll x tokidoki, My Melody x Strawberry Shortcake, Easter bunnies & more.
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Kawaii Birthday Plush
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These cute plushies are perfect for birthday gifts to help celebrate a special day with your favourite kawaii characters and sweet treats.
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Original Kawaii Plush To Buy & Preorder
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More adorable plushies by kawaii artists and designers including dessert sharks, Pride cats, cuddly cows and honeycomb teddy bear.
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New At San-X This Month
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This month at San-X, a debut for Cheer Cheer Lambs, plus new collections for Sumikko Gurashi, Korilakkuma & Sentimental Circus.
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Kawaii Valentines Plush
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These kawaii plushies are the perfect Valentine’s Day gift for a loved one or yourself with sweet food, animal, flower and character designs.