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New At San-X This Month
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This month at San-X, new collections for Rilakkuma, Sumikko Gurashi & Sugarcocomuu, plus cute snakes for the new year.
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Kawaii Christmas Plush
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Our favourite kawaii characters are ready for the holidays with cute new plush from San-X, Sanrio, Pokemon, Disney, Kakao Friends & more.
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Kawaii Mini Figure Blind Boxes
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More mystery blind boxes with kawaii mini figures including melting food, bodega cats and collabs with Sanrio, Miffy, Molang & Powerpuff Girls.
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Kawaii Shop of the Week – Mango Town
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Mango Town is a super fun shop with puff tiger plush, stickers, clothing, home decor and more created by by Jennifer Xiao in the US.
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Introducing Hanamaruobake From Sanrio
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Hanamaruobake is a new character from Sanrio, a shy mysterious ghost who wants to praise your hard work + where to buy cute merch worldwide.
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Kawaii Advent Calendars For 2024
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Get your kawaii advent calendars now to make December more fun with kawaii characters, plush, stationery, crafts and more.
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New Plush, Lights & More at Noodoll
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Noodoll have so many adorable new things in store including keychain plush, night lights and a whole lot of cute potatoes.
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Halloween at Sanrio
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All the cute new Halloween surprises and collaborations from Sanrio including plush, bags, apparel and lots of glow in the dark details.
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Where To Buy Neko Dango Plush
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Who remembers the Neko Dango dumpling plushies? They’re celebrating their 10th anniversary this year with lots of super cute new designs.
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New At San-X This Month
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This month at San-X, new collections for Rilakkuma, Sumikko Gurashi & Pokantotan, plus a return for some nostalgic favourites…
Plush & Toys
Fun things to play with and cuddle including plush, Rement miniatures, gachapon and collectibles
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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