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New At San-X This Month
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This month at San-X, Sumikko Gurashi visit the raccoon restaurant, Sentimental Circus enjoy bath time and the Cheer Cheer Lambs will give you a boost!
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New Kawaii Pins & Plush Projects on BackerKit
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8 new projects by kawaii artists to support in the Pintopia 2026 event on Backerkit with original enamel pins, plush and stickers.
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Cute Characters: Kawaii Horses & Unicorns
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Who’s your favourite kawaii horse character? Read about My Little Pony, Ponyta, Unicorno & MANG + where to buy their cute merch.
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Re-Ment Miniatures Round Up
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Another round up of cute new Re-Ment miniature sets, decorations & displays including Sanrio, Pokemon, Kirby and dogs!
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Happy New Year!
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A happy new year to you all from everyone at SCK! It’s the year of the horse so let’s look at the cute plush from Sanrio, San-X & HAPiNS
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New At San-X This Month
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This month at San-X, Rilakkuma & friends enjoy makeup, Sumikko Gurashi have a gummy party and there’s fun new plush for the year of the horse.
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Kawaii Christmas Plush
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Our favourite kawaii characters are ready for the holidays with cute new plush from Sanrio, Pokemon, San-X, Pusheen, Chiikawa & more.
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New At San-X This Month
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This month at San-X, find joy with Hamuchima the hamster, learn about Sumikko Gurashi’s favourite things, plus retro coin purses and Christmas plush.
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Kawaii Fast Food Diner Picks
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Join your favourite kawaii characters at the diner or pick up some fast food for home with Pikachu, Sanrio, Chiikawa & more.
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Kawaii Whale Sharks to Buy & DIY
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Buy a super cute whale shark plush, bookmark & postcard or make one in crochet, cross stitch and origami.
Plush & Toys
Fun things to play with and cuddle including plush, Rement miniatures, gachapon and collectibles
HELLO!
Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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