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New At San-X This Month
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This month at San-X, a debut for Ishiyowa-chan the lazy dog, plus cotton candy Korilakkuma, Sentimental Circus parfaits & Halloween plush.
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Original Kawaii Plush To Buy & Preorder
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More adorable plushies by kawaii artists to buy and preorder including galaxy nomwhals, fruit sharks, horses, deer and teddy bears.
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Kawaii Sports Picks
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Missing the Olympics? We’ve got some fun sporty picks including activewear, stickers, pins and plush.
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Cute Characters Catch Up
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See what’s new with less well-known kawaii characters Molang, My Sweet Piano, Sentimental Circus & Doraemon + where to buy merch.
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New At San-X This Month
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This month at San-X, a debut for Sugarcocomuu the cotton candy rabbit plus a visit to Sumikko Mart and Rilakkuma eats too much pizza!
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Cute Fruit Animals Plush
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These cute fruit plushies are also animals! There’s a banana duck, strawberry penguin, dragonfruit moth and even kiwi Pusheen.
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What’s New With Hello Kitty & Friends?
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Sanrio have some fun new releases with Hello Kitty & friends including cute collaborations with Care Bears, tokidoki and DOLLY MIX.
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New At Bumbleberry Hollows
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The cute animal characters of Bumbleberry Hollows have been turned into new plush bags, card holders and cross stitch kits.
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Re-Ment Miniatures Round Up
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Another round up of cute new Re-Ment miniatures including Sumikko Gurashi, Pokemon, Little Twin Stars, Kuromi, Kirby and cats.
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New At San-X This Month
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This month at San-X, Sumikko Gurashi visit Shirokuma’s hometown and Rilakkuma heads underwater + some fun collabs