Product Reviews & Craft Features

Reviews are a great way for us to show off your products in detail and let our readers see how they work in real life.

Product Reviews

We can review pretty much any kawaii product from plush and stationery to candy and apps to subscription boxes and lucky bags. You send us a product or selection exactly as a regular buyer would receive it and we’ll take original photos and share our thoughts. Read some of our previous reviews »

Craft Features

We love to get creative and can try out craft kits, subscription boxes, books, tools and supplies for a feature. We’ll share our progress on social media and write a detailed post of the experience and finished project. We can also create original tutorials using supplies you provide for a truly unique feature. Let us show our readers how to use your products and get some new photos you can use on social media. Read some of our previous product reviews and original craft tutorials.

TokyoTreat Reels by @sckawaii

Paid Promotions vs Gifted Reviews

We can work with you in two ways, depending on your needs and budget. For a paid promotion, we would agree a contract with payment for a specific brief and deadline. This can include a blog post, a video/Reel and/or posts on other social media e.g. Pinterest. You can provide specific text, phrases or links you want included and approve content before it’s posted. All content will be marked as paid promotion. Examples include Reels created for TokyoTreat & Sakuraco and posts created in collaboration with Etsy e.g. Kawaii Christmas Gifts Under £10 on Etsy and Spring Craft Kits For Mother’s Day On Etsy.

Gifted reviews don’t include a contract, payment or deadline. You would send us a package of items to review on the blog and also share on social media. We’d be happy to time our content to match your own promotions and take on board any suggestions whenever possible. Gifted reviews generally will not include a video/Reel as they take a lot of time to create and our priority is the blog, rather than social media. Examples of gifted reviews include our regular Pusheen Box reviews.

If you have an affiliate program, we are also more likely to create additional content free of charge and continue promoting it to new readers.

Want to work together?

If you’d like to discuss a feature or have any questions, please fill out our contact form and we’ll get back to you. We currently have writers based in the UK, USA (California) and Philippines.

Please Note

Our readers need to trust us so reviews will be written in our own words and contain our honest opinions. However, we will always try to write a positive review, and would give you the opportunity to fix any big issues before publication – e.g. faulty products.

We do not support copyright infringement or the use of generative AI. Please only send officially licensed products and original work.

About the Author

Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!

Asking For Trouble - cute, colourful and useful stationery, accessories, craft supplies and gifts
A Cute Shop 4 Hello Kitty
Momokakkoii - kawaii goodies that will brighten your day
Cakes With Faces - colourful t-shirts, clothing & gifts inspired by Japan
oshoppu - UK kawaii lifestyle shop
advertise on Super Cute Kawaii from £10!
The Super Cute Book of Kawaii
Winter 2024 Pusheen Box

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