Advertising Rates

Get your shop, app, event or service promoted to tens of thousands of kawaii fans!


Super Cute Kawaii started in 2008 and we have built up a loyal audience of kawaii-loving regular readers. We blog every weekday and share our content with tens of thousands of kawaii fans. Our social media followers include 30K on Pinterest, 15K on Facebook, 12K on Twitter/X and 5.5K on Instagram. Please contact us for current stats on website visitors and advert click through rates.

What do you get?

We have one standard ad size and all ads are displayed in the right sidebar (directly below the content on mobile). Ads are rotated randomly but all ads display at all times on all pages. With more and more people using ad blockers, we also offer additional regular promotion in blog posts, social media and our weekly email newsletter. Your support also helps keep our blog online and pay our writers, so we can continue to create exciting and original content and spread the word about kawaii to fans old and new.

sponsor features
Examples of newsletter features

We are happy to do all the work for you in choosing items to promote that we think our audience will love and writing the copy – often the sponsor feature is the most clicked-on item in our newsletter! You can view past Sponsor News & Offers posts and newsletters for examples.

Pricing & Promotions

Standard Ad (140px square) – £30pm
Our standard square ad with 8 spots available. As well as the ad on our website, you also get regular promotion in our sponsor news posts on Saturdays, our weekly newsletter and on social media.

Book multiple months and save!
We offer a 15% discount if you book 3 months together, and a 20% discount if you book 6 months together.

Introduction Promotion – £10
This is a special promotion offer for new or small shops and makers. There is no sidebar ad but we will include you in one blog post (your choice of date) + newsletter/social media promotion to introduce your products/services to our readers. We would prefer this to include an offer of some kind – e.g. discount, free gift, free shipping (a minimum order requirement is fine). Limited to twice per year per advertiser, If you require more promotion, please book a Standard ad.

Booking & Questions

If you’d like to book an ad, or have any questions at all, please email Marceline at advertising AT

Please note: We aim only to work with original designers/makers and trustworthy stores selling officially licensed products or other relevant services that are suitable for our audience. Please check our submissions page for more information.

We do not accept text ads, banner ads, paid links or guest posts. Emails about these will be ignored and your address will be blocked.

Ad Design

All ads can be animated, but no faster than 1 second per frame. If your ad background is blue, we would recommend adding a border to your ad image so it doesn’t blend into our sidebar. Design service is available for a small fee. Ad images should be suitable for all ages. We may request changes before approving your ad.

The Small Print

Payment is by PayPal or credit card and charged in British Sterling. PayPal will convert the amount from your local currency outside the UK. All ads are subject to approval – if rejected you will receive a full refund.  Ads run for 30 days (single month bookings) or multiple calendar months (multiple month bookings) starting at midnight UTC on any date. We do not provide refunds due to downtime or technical issues with the Super Cute Kawaii site or due to errors or delays with the ad or links provided by the advertiser. Extensions to your booking may be provided as a goodwill gesture in the case of major downtime. Super Cute Kawaii takes an annual holiday from posting between Christmas and New Year so you may not receive as much promotion and traffic as at other times of the year. Older sponsor posts may be deleted from the archives after a few years if the content is no longer relevant (e.g. many shops have closed/changed focus).

About the Author

Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!

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