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New At San-X This Month
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This month at San-X, a fun retro gaming theme for Rilakkuma, plus Sumikko Gurashi Kindergarten, simple Pokantotan & custom keychains.
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Visiting the Nintendo Museum in Japan
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See what it’s like to visit the Nintendo Museum in Japan with exhibitions, gaming, workshops, shop, cafe & photo ops.
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New Sanrio Fashion Collabs
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The cutest recent Sanrio fashion collections, from haute couture to high street, with t-shirts, jewellery, clothing, bags & shoes.
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July 2025 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery + discounts!
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Cute Summer Reading Etsy Picks
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Cute bookish picks from Etsy for the beach, pool or cafe trip with tote bag, ebook cover, bookmarks, stickers and more.
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TokyoTreat & Sakuraco Snack Box Highlights
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This month’s TokyoTreat & Sakuraco Japanese snack boxes are filled with seasonal and traditional treats & drinks themed around Harajuku & Mt Fuji + get $5 off!
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ARTBOX Meets ARTBOX
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ARTBOX UK has reunited with ARTBOX Korea for a range of their affordable and adorable stationery, beauty, lifestyle and pet products.
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Kawaii Shops for Pride Month
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Kawaii artists and shops to support during Pride Month and beyond with pins, stickers, plush, clothing, accessories & more.
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Miffy Birthday Picks
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Cute birthday picks with Miffy including collabs with Cambridge Satchel, The Crafty Kit Company & Uniqlo + a hotel room!
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Kawaii Plush Bag Charms & Keychains
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Accessorise your bag with a cute keychain plush with kawaii characters, animals, birds and food to choose from.
Kawaii Shopping
All the cutest products we’ve spotted.
HELLO!
Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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