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2026 Sanrio Character Ranking
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It’s time to cheer on your favourite characters and vote in the 2026 Sanrio Character Ranking + there’s new Happilinafriends & merch.
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Kim-Joy’s Bake Me A Cat Plush & Toys
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Kawaii baker & author Kim-Joy now has an adorable Bake Me A Cat merch collab with super-sweet plush and vinyl figures.
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New At San-X This Month
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This month at San-X, Jinbe-san visits Donut Island and Ishiyowa-chan loves idols, plus San-X Town & Kogumachan’s 10th anniversary.
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Cinnamoroll Birthday Picks
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Happy birthday to Cinnamoroll! Celebrate with these cute merch picks including plush, blanket, shoes, wall shelf and tea set.
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New Kawaii Character Collabs
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A look at some of the cutest new collaborations with Hello Kitty & Friends, Rilakkuma, Miffy, Pusheen, Pokemon & tokidoki.
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New At San-X This Month
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This month at San-X, Sumikko Gurashi visit the raccoon restaurant, Sentimental Circus enjoy bath time and the Cheer Cheer Lambs will give you a boost!
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Kawaii Kirby Shopping Picks
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The most unique Kirby shopping picks including Licca-chan doll, giant balloon, sandwich maker & heated plush + the Hankyu Kirby Train.
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Cute Characters: Kawaii Horses & Unicorns
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Who’s your favourite kawaii horse character? Read about My Little Pony, Ponyta, Unicorno & MANG + where to buy their cute merch.
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Kawaii Shop of the Week – Whatever! Makes You Happy
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Whatever! Makes You Happy is a new kawaii brand creating both original designs and character collabs for bags, jewellery & accessories.
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Re-Ment Miniatures Round Up
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Another round up of cute new Re-Ment miniature sets, decorations & displays including Sanrio, Pokemon, Kirby and dogs!
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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