It’s always great to see a new tokidoki x Hello Kitty collaboration as it’s guaranteed to be super kawaii. Here’s a few favourites from the latest collection. This might be the cutest set…
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Cute Characters
Your favourite characters from the big name kawaii brands.
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You’ve probably seen the Itazura kawaii coin banks with a hidden cat inside that swipes away your coin. There’s some really fun new varieties around too, including a few of our favourite characters.…
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This year marks Rilakkuma’s 15th anniversary, and to commemorate the occasion, San-X and Tokyo’s Yamanote Line are launching a Rilakkuma-themed train that will be circling the city between the 1st and 15th…
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I’ve long been a fan of the retro-style kawaii designs of 64 Colors. They recently teamed up with Sanrio for a super cute collection that’s available exclusively at BoxLunch. It features a…
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The results are in and once again Cinnamoroll has taken the top spot in the annual Sanrio Character Ranking! I have to admit that I’m always a little surprised by this as…
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Pusheen has had many variations and friends over the years, but they’ve all been cats. No longer! The new range of Pusheenimals plush includes some very different animals – and they’re all…
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If your bedroom could do with a bit of kawaii glam, you need to check out the new Hello Kitty x PBteen collection. The whole collection is right on trend with a…
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Jinbe San the kawaii whale shark doesn’t really get big seasonal themes like Rilakkuma and Sumikko Gurashi but San-X have been adding some new characters and designs. Let’s take a look. The…
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Sanrio’s new character Marumofubiyori (Moppu for short!) has been getting a bit more attention lately. If you’re a fan of this white bear cub that lazes around in a blanket – and his crab…
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After featuring a few Gudetama crafts in the post on the Heekkong YouTube channel, I’ve been on the look-out for more options from other great creators. Here are a few of my…
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If you were thinking about attending MCM London Comic Con this weekend, now there’s an even bigger reason to go: a super kawaii collaboration between Pusheen and ARTBOX! UK Pusheen fans often…
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I still enjoy playing Pokemon Go and love seeing all the cute new products from the Pokemon Center in Japan. I’ll be able to shop in person later this year but it’s…
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Despite the very summer-like weather we’ve been experiencing here, I am still firmly in spring mode and reveling in all its pastel, bunny-themed glory. Since there’s still a month before it’s officially…
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We don’t often share Kickstarters but this Musubi Cat plush is too cute not to share! Pocket Sushi are more well-known for their cute amigurumi, which often combine food and animals. For…
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Hey Chickadee and JapanLA just launched a Care Bears x Pusheen clothing collection that mixes my childhood favorite Care Bears with my new favorite cartoon kitty Pusheen. This collection is what pastel…