Super Cute Kawaii Guide to Subscription Boxes

Thinking of signing up for a subscription box? Need some help to choose which box is best for you? Here’s a guide to our favourites for kawaii, Japanese candy and more!

Super Cute Kawaii Guide to Subscription Boxes

What’s a subscription box?

They’re a box of goodies that are sent out monthly or quarterly. Usually the contents are a surprise, though you usually know how many items you’re getting, plus the box or month may have a theme.

How does a subscription work?

Rather than just buying a one off box, you buy a subscription and receive a new box regularly (usually every month or quarter). You can choose either an ongoing subscription, where payment is taken for each individual box, or you can save money by paying in advance for a set of boxes, which gets you a discount on every box and sometimes free gifts too.

What’s so great about them?

You get surprise post every month and the contents will be worth more than buying everything separately. Some boxes also include exclusive items, seasonal candy flavours or only-in-Japan products that are difficult or impossible to buy elsewhere.

Anything else I should know before subscribing?

Check how easy it is to cancel your subscription before you sign up. Reputable boxes can be cancelled in a couple of clicks where others may make it more difficult. Check when payment is taken for the next box as you will be billed automatically if you don’t cancel in time. If you’re ordering internationally it’s possible you’ll be charged customs fees on top so be prepared. This is a tax set by your own government so don’t blame the subscription box. We always mention if we had to pay customs fees in our reviews.

About this guide

For our guide, we’re including kawaii boxes (full of stationery, plush, accessories etc.) and candy/snack boxes (full of Japanese sweets, snacks, drinks and kits) that we have personally reviewed. Boxes are listed alphabetically and details are for the standard or medium size of box. Pricing and information are correct at time of writing – please let us know of any updates.

Want SCK to review your box? Contact us!

OUR FAVOURITE KAWAII SUBSCRIPTION BOXES

doki doki crate

DOKI DOKI CRATE

Kawaii boxes run by the people behind Japan Crate, now based in Japan.

What do you get? 5-7 fully licensed items including stationery, accessories, homeware and more plus exclusive wearables & plushies. View example boxes »

Boxes: One size, from $30 (approx. £23) per box.

Shipping: Free tracked shipping worldwide.

Anything else? All subscribers entered to win a giant Suteki crate of rare items.

Read our review: October 2016

» Sign up here!

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Kawaii Box review

KAWAII BOX

Monthly boxes of Japanese and Korean kawaii from Blippo

What do you get? 8-10 items from Japan & Korea including plush, stickers, stationery, accessories, charms, craft kits and candy. View example boxes »

Boxes: One size, from $19.90 (approx. £15) per box.

Shipping: Free standard shipping worldwide.

Anything else? Regular giveaways. All subscribers entered in a Kawaii Megabox raffle.

Read our reviews: November 2014 | February 2014

» Sign up here!

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nekobox review

NEKO BOX

Monthly boxes of themed lifestyle goods from Japan with a cute traditional feel.

What do you get? 5-7 themed items from Japan including ceramics, homeware, stationery, handmade crafts, textiles and more plus a magazine with matching articles about Japan. Themes so far include Mt Fuji, Hanami (cherry blossom viewing) and New Year.  View example boxes »

Boxes: One size, from $39.99 (approx. £30) per box. Use the code SCK6 for $6 off your first box + 10% off store purchases.

Shipping: $12-$18 for tracked shipping worldwide.

Anything else? Monthly competitions to win a free box, individual items from previous boxes can be purchased from their online shop.

Read our review: February 2017 (Mt Fuji Box)

» Sign up here!

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nomakenolife beauty subscription box

NOMAKENOLIFE

Monthly boxes of Japanese beauty products.

What do you get? 5–7 full-sized beauty products which could include skin, body, makeup, hair, bath and tools.  View example boxes »

Boxes: One size, from $29.99 (approx. £23) per box. Get $3 off your first box with the code SUPERCUTEKAWAII

Shipping: Free tracked shipping worldwide.

Anything else? Regular photo contests to score cool and exciting prizes.

Read our review: October 2017

» Sign up here!

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Pusheen Box

PUSHEEN BOX

Quarterly boxes of new and exclusive items featuring our favourite lazy cat.

What do you get? Over $100 worth of all new and/or exclusive seasonal Pusheen items including clothing, accessories, toys, homeware, stationery and more. View example boxes »

Boxes: One size, from $39.95 (approx. £33) per box.

Shipping: $6 tracked shipping within the US, $25 worldwide.

Anything else? Everything is packed in a box designed to look like Pusheen!

Read our review: Winter 2016

» Sign up here!

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Sanrio Small Gift Crate

SANRIO SMALL GIFT CRATE

Collaboration with Loot Crate for quarterly boxes of exclusive themed items featuring Hello Kitty and friends.

What do you get? Over $75 worth of entirely exclusive themed items including clothing, collectibles, accessories and more. View example boxes »

Boxes: One size, from $39 (£30) per box.

Shipping: $5 shipping within the US, shipping included in box price worldwide.

Anything else? The box is reversible and converts into a whole new cute design.

Read our review: Summer 2017

» Sign up here!

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YumeTwins subscription box review

YUMETWINS

Japan-based kawaii box with a cute fairytale theme and a touch of darkness featuring top Japanese characters

What do you get? 6-8 large items including plushies, stationery, accessories and practical goods. View example boxes »

Boxes: One size, from $35 (approx. £26.50) per month. Get $3 off your first box with the code SUPERCUTEKAWAII

Shipping: Free tracked shipping worldwide.

Anything else? All items are fully licensed from big Japanese brands and characters. Subscribers are entered for a chance to win a YumePrize box with big plushies, fashion accessories etc.

Read our review: October 2017 | September 2016July 2016

» Sign up here!

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neko box zakka kit review

ZAKKA KIT BY NEKO BOX

A subscription box just for Japanese stationery fans from Neko Box.

What do you get? 6-8 themed stationery items from Japan, which could include stickers, washi tape, postcards, stamps, craft supplies and more.  View example boxes »

Boxes: One size, from $19.99 (approx. £15) per box. Use the code SCK6 for 10% off your first box and store purchases.

Shipping: $12-18 for tracked shipping, worldwide.

Anything else? Individual items from previous boxes can be purchased from their online shop.

Read our review: October 2017

» Sign up here!


 

OUR FAVOURITE JAPANESE CANDY & SNACKS SUBSCRIPTION BOXES

japan candy box

JAPAN CANDY BOX

A box of cute candy from the same people behind Kawaii Box.

What do you get? 8-10 items of Japanese candy, samples and kits. View example boxes »

Information provided: flyer with product names only.

Sweet and savoury snacks? Almost entirely sweet.

Candy kits included? Yes, in most boxes.

Boxes: one size, from $18.20 (approx. £15) per box.

Shipping: Free standard shipping worldwide.

Anything else? Regular giveaways. All subscribers entered in a Japan Candy Megabox raffle.

Read our review: June 2015

» Sign up here!

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japan centre

JAPAN CENTRE POP CULTURE SNACK BOX

Boxes of Japanese snacks, candy, drinks and more from well-established London shop.

What do you get? 8-10 full size snacks with a range of Japanese flavours.

Information provided: Printed sheet with details of each item. All products are re-labeled in English with full ingredients, nutrition info and storage.

Sweet and savoury snacks? A mix of both, plus instant noodles and drinks in the largest box.

Candy kits included? Yes, but not in all sizes or every month.

Boxes: Standard, £25 (approx. $33) per box. Mini (£15/$20) and Premium (£40/$53) boxes also available.

Shipping: Free UK shipping, fees in EU, not available elsewhere.

Anything else? Premium box includes large sharing packs so great for families and groups. Free bonus toy with the largest box. Products are available to buy individually from Japan Centre if you want more.

Read our review: July 2016

» Sign up here!

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japan crate

JAPAN CRATE

Seasonal candy and snacks, now shipping from Japan.

What do you get? 8-10 full size snacks including a DIY kit. View example boxes »

Information provided: full colour booklet with details of each item, instructions for making the candy kit and a comic.

Sweet and savoury snacks? A mix of both, plus drinks in the largest box.

Candy kits included? Yes, in all but the smallest box.

Boxes: Original, $25 (approx. £18) per box. Mini ($12/£9) and Premium ($30/£21) boxes also available.

Shipping: Free standard shipping worldwide.

Anything else? free bonus item (toy/figurine) with the largest box. One lucky subscriber is chosen every month to receive a special Sugoi crate which includes giant candy, plushies, consoles etc.

Read our review: December 2015

» Sign up here!

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japan funbox

JAPAN FUNBOX

US-based boxes of Japanese candy and snacks.

What do you get? 15-20 full size snacks including a DIY kit. View example boxes »

Information provided: Leaflet with general descriptions. No ingredients or allergy information.

Sweet and savoury snacks? A mix of both, plus occasional drinks in the two larger boxes.

Candy kits included? Yes, in all but the smallest box.

Boxes: Original, $32.99 (approx. £25) per box. Mini ($14.99/£11.50) and Family ($49/£39) boxes also available.

Shipping: Free shipping worldwide.

Anything else? free bonus item (toy/gashapon/drink) with the two larger boxes.

Read our review: February 2016

» Sign up here!

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Taste Japan review

TASTE JAPAN

Japan-based snack box focusing on seasonal flavours.

What do you get? 8-10 Japanese snacks and candy. View example boxes »

Information provided: leaflet with details of each item, competition and trivia.

Sweet and savoury snacks? A mix of both.

Candy kits included? Yes, in most boxes.

Boxes: One size, £15 (approx. $21) per box

Shipping: Free standard shipping worldwide.

Anything else? Includes a lot of obscure items and flavours, rather than things you can easily buy online.

Read our review: January 2016

» Sign up here!

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tokyotreat

TOKYO TREAT

Tokyo-based Japanese candy and snack boxes.

What do you get? 8-12 full size Japanese candy and snacks plus a DIY kit. View example boxes »

Information provided: full colour booklet with details of each item, instructions for making the kits and some articles on Japan.

Sweet and savoury snacks? A mix of both, plus drinks in the largest box.

Candy kits included? Yes, in the regular and premium boxes.

Boxes: Regular, $24.99 (approx. £18) per box.  Small ($14.99/£11) and Premium ($34.99/£25) boxes also available. Get $3 off your first box with the code SUPERCUTEKAWAII

Shipping: Free tracked shipping worldwide.

Anything else? Subscribers are entered for a chance to win a Lucky Treat box full of giant candy, plush consoles etc. Really cool and sturdy box covered in illustrations by Japanese artist Kinuten

Read our review: September 2016January 2016

» Sign up here!

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wowbox

WOWBOX

Themed Japanese candy and snack boxes including a low calorie/beauty option.

What do you get? 12-16 full size Japanese candy and snacks plus a DIY kit and special occasional items. You can also choose a Classic box (with big brands like Pocky) or a beauty box with low-calorie snack and face masks. View example boxes »

Information provided: Leaflet with info on all products, plus full ingredient and nutritional facts. Kit instructions provided online.

Sweet and savoury snacks? A mix of both, plus drinks in the largest box.

Candy kits included? Yes, in the medium and large boxes.

Boxes: Medium, $24.99 (approx. £18) per box.  Small ($14.99/£11) and Large ($34.99/£25) boxes also available.

Shipping: Free standard shipping worldwide.

Anything else? You can change your box theme at any time so good for those who get bored easily. Larger boxes than most including seasonal and limited edition flavours.

Read our review: April 2016

» Sign up here!