Let’s have a look at what’s happening at Japanese kawaii brand San-X for November. There’s a debut for Yonayonaporopo the flying squirrel, knitted Rilakkuma, a nostalgic Mamegoma collection and Christmas plush. Shopping links and info is at the end of the post and some of the collections also have free wallpapers.
We are definitely overdue a kawaii flying squirrel character so I’m happy to meet Yonayonaporopo. According to the official bio, Poropo is a little clumsy and easily moved to tears. It seems like he holds a self-reflection session every night, muttering, “I messed up again today…” There are many days when he gets discouraged because things don’t go well, but he bravely tries his best every day. Okay, who else is crying?
The collection is on the smaller side but so sweet with a tearful Poropo snuggled up in his tree house bedroom with a leaf fairy friend watching over. You can comfort each other with a mix of brave and tearful plushies in various sizes, plus stationery, pouches and keychains. Hopefully we’ll be seeing a lot more in future.
The Basic Rilakkuma series is all about simplicity but the new Knit Selection mini theme is far from boring. I love this handmade look so much and Rilakkuma and friends look very cosy in their knitted outfits. As well as all the plushies, there’s bags and pouches with knitted patterns and added bows, plus fuzzy stickers and more.
The return of San-X’s retro characters has been so popular that we’re now getting full collections of nostalgia. OG Mamegoma fans will remember a lot of these plushies and character designs and it’s a great opportunity for new fans to get something you missed the first time around. The larger plushies have removable outfits – I still have a pink bunny plush. Everything is amazing too with lots of cute bags & pouches, fishbowl keychains, stickers, memo pads and more. PS. A lot of last month’s similarly nostalgic Tarepanda collection is still available (check October’s new releases).
Christmas plush are also released this week! The palm-sized Rilakkuma plush are dressed in the cutest Strawberry Santa costumes while Sumiikko Gurashi are all about gingham and ribbons. The little wreath and tree costume are incredible, and there’s also a lgingerbread house that fits a mini plush.
How to buy San-X
All the products for November are listed in the San-X shop now (you may need a VPN to view it) with most items available to buy now. To order direct, you’ll need to use a forwarding service outside Japan. Otherwise you need to keep an eye on official resellers, who may also have items that are already sold out at San-X. AmiAmi (JP) does pre-orders before release, Kawaii Republic (JP) and Meccha Japan (JP) do both pre-order and in stock items, while Very Goods (JP) usually add most items within a few days or weeks. International shops can take longer, from weeks to many months – we recommend Cuteness (EU – also do preorders), ARTBOX (UK) and Oshoppu (UK). Use our guide to The Best Kawaii Shops Worldwide for more options. US fans also now have an official San-X store on Amazon, mostly with products made for the US market.
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