10 Year Anniversary

10 Years of Kawaii

Posted on September 6, 2018 by

Continuing our 10 year anniversary celebrations, I had a dig around in the archives to bring you 4 favourite and notable posts from each of our first ten years. There’s over 2,500 posts to choose from!

super cute kawaii - 2008


  • Our very first post – with the happy carrot wrist rest I bought in Thailand.
  • Want List – I will regret not buying this toast plush for all my days.
  • Kawaii Bunny – my first post of bunny picks, always my favourite cute animal.
  • Happy Halloween! – this Rilakkuma wreath is incredible – please bring it back now it’s much easier to buy things from Japan!
super cute kawaii - 2009


  • Guest Picks: jiji~punch – the first in a series of posts by creative friends and I roped in my sister Nicolette, who still covers events for us. Who remembers the Parasite Pals?
  • Future Kawaii #2 – I somehow ended up on a mailing list that sent out next season’s kawaii product catalogues and used to share the best finds. These axolotls are still adorable.
  • Hello Kitty Three Apples – a US exhibition of Hello Kitty-themed art that included future collaborators like Tado and 64 Colors. You can still view all the artwork online.
  • Noodoll – look how far one of our favourite plush makers has come from their early days with patterned accessories.
super cute kawaii - 2010


  • Everyday Cute – it’s the first appearance of Pusheen in a hilarious dress-up game, years before her mega-stardom. I wish the link still worked – it was a lot of fun to play with.
  • Tasty Peach Studios – who would have guessed that TPS would go from an Etsy shop of handmade charms to one of the biggest independent kawaii plush designers?
  • More Hello Kitty Madness! – there are a lot of weird Hello Kitty posts in 2010 but kawaii engine oil is still one of the most baffling products to have existed.
  • Festive Friends at Paperchase – this is still one my favourite product ranges. I own the nesting dolls and snowman solitaire which I love to display every Christmas.
super cute kawaii - 2011


  • Popin’ Cookin’ – I wonder if these weird DIY candy kits will catch on?
  • Suami – the tiniest crochet creations I have ever seen.
  • Graphic Spaces – why do I not yet have a kawaii tree shelf in my home?
  • Maqaroon – that time Joanna Zhou drew us in our Bunny & Panda forms.
super cute kawaii - 2012


  • Year of the Dragon – One of the cutest new year plush ever.
  • Hello Kitty x Kiss – could this collaboration between Sanrio and rock band Kiss have been the first inspiration for Aggretsuko?
  • Molang the Fat Rabbit – I remember scouring random Korean websites trying to find out more about this cute chubby bunny. Glad he’s easier to find now.
  • Sanrio Christmas Village – the photos from this Hong Kong shopping mall display are still adorable.
super cute kawaii - 2013


super cute kawaii - 2014


super cute kawaii - 2015


  • Hello Kitty’s Supercute Friendship Festival – MissMuffcake visited this kawaii celebration of Hello Kitty.
  • Teddy Bear Sewing Kit Review – my first try at making a plush toy and it turned out surprisingly well.
  • What You Sow Review – I will never stop being mad that I put these adorable self-watering planters “somewhere safe” until the spring and have never been able to find them, despite searching my entire flat. What did I do with them?!?
  • Enamel Pin Picks – the beginning of the enamel pin craze. I could write a post about enamel pins every day now and not run out of cute ones to share.
super cute kawaii - 2016


super cute kawaii - 2017


I hope you enjoyed having a look back at these posts. What have been your favourites?

1 Comment

  • Reply
    September 6, 2018 at 2:13 pm

    Those axolotls are so cuteee!! :D It’s nice to look back at previous posts :)

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