I’m back from London and my first Hyper Japan event and it was a whirlwind of kawaii! We’ll have more posts over the next couple of weeks but first here’s my top 5 highlights.
I had somehow missed that Domo-kun was back at Hyper Japan this year and I was so happy to see him! He was appearing in his new DJ DOMO persona – all shiny silver and flashing lights. The live set was one the most hilariously awesome things I’ve ever seen and we even got to meet him. Life goal ticked off.
Haruka Kurebayashi Harajuku Fashion Show
Dreamy Bows were launching their collaboration with Haruka Kurebayashi at Hyper Japan and the fashion show was super kawaii. We first got an introduction to all the different Japanese fashion styles you can spot in Harajuku and then Haruka Kurebayashi showed us her fashion makeovers and sang a few songs. It was great to see so many different models in so many different styles, reminding you that kawaii fashion is for everyone.
Tofu Cute x ARTBOX x Dreamy Bows
Our first stop was this interconnected mega store of our favourite brands. Tofu Cute had their usual mix of Amuse plush, Japanese candy and random kawaii that you can’t resist. Dreamy Bows were showing off their new Haruka Kurebayashi collaboration and 6%DOKIDOKI range. ARTBOX had some unbelievably cute Sanrio and San-X products that had us running around squealing a lot, plus these adorable photo setups. Much money was spent.
It was also great to see the smaller stalls and meet some of my favourite kawaii designers and makers. Top of the list was inki-Drop who came all the way from the USA but it was also cool to see Cakes With Faces, Fuzzballs, el horno and many more. I could have easily spent a fortune.
While the kawaii parts are definitely the most fun, Hyper Japan showcases all types of Japanese culture. There were food and drink tastings, Nintendo games to play, anime goods galore and even a bonsai exhibition, plus plenty information for anyone planning a trip.
It’s definitely an amazing event to visit if you love Japan and kawaii. Tickets for the Christmas event are already on sale so make your plans! We’ll have more from Hyper Japan once I’ve sorted through all my hundreds of photos.
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.