We’ve been too busy to run the SCK Awards for a few years now, so I thought it might be fun to ask the SCK writers to share their top kawaii picks for the year. See if you agree with us!

Favourite Kawaii Characters
Marceline: Sumikko Gurashi. I’ve been relating a lot to Shirokuma (polar bear) this year.
Andi: This changes frequently, but Marumofubiyori right now. It’s a mouthful but he’s just so cute. I’ve already bought all the stationery items available featuring him at the moment. He also has videos!
Natasja: Sumikko Gurashi
MissMuffcake: Pusheen – duh!!!!!
Nicolette: Same-zu sharks. They’re cute and totally hilarious!
Favourite Places to Shop
Marceline: AmiAmi and Tofu Cute online. Hannah Zakari and Paperchase in person.
Andi: Kawaii Shop Japan – they offer a huge stationery assortment, very fair shipping costs, and freebies with every order. They generally update on a weekly basis, too, which has made me an embarrassingly frequent shopper.
Natasja: Kawaii Shop Japan and AmiAmi.
MissMuffcake: IT’SUGAR – I go for the toys but like that they have vegan candy and even have a handy list at the counter! I also shop at Hot Topic a lot for gifts and also for myself!
Nicolette: ARTBOX – I love popping in when I’m in central London to browse all the cute things featuring some of my favourite characters Sumikko Gurashi, Rilakkuma, Jinbe-san and Pusheen.

Favourite Kawaii Makers
Marceline: Pony People and The Pink Samurai – I bought so many cute enamel pins from them, and yet could easily have bought way more.
Andi: PreciousBbyz – their birb pins make me seriously want to start a collection, even though I really, really don’t need to start collecting anything else!
Natasja: Erik Buikema
MissMuffcake: Bright Bat Designs – lots of cute mixed in with spooky twists. Also Black Lily Pie – cute cats and great customer service!
Nicolette: Milk Bun for their adorable characters, cute pins by Robot Dance Battle and the amazing ceramics by Myostery that I totally covet but they always sell out too fast!
Favourite YouTube Channels
Marceline: I’m still not a big video watcher but I love Rainbowholic TV and Cakes With Faces.
Andi: CreativeRachy. I’ve been subscribed to her for years, and she was one the first Youtube crafters I ever watched. Her videos were a big influence on my decision to take up clay crafting.
Natasja: The bullet journal videos from AmandaRachLee.
MissMuffcake: IdunnGoddess – fun, easy to make crafts that are easy enough for the glue gun challenged to do.
Nicolette: Cakes With Faces – Amy makes the best videos about Japan and I always want to go back when I watch them.

Favourite Instagram Accounts
Marceline: @noodoll and @corocoro_coronya. I enjoy following the daily adventures of plush toys.
Andi: This is so hard to choose, but overall I find myself browsing @miki.takei‘s page very often. Her art style and color palettes are inspirational for me in coloring and crafting.
Natasja: @chichilittle, @mellyeatsworld, @littlemissbento
MissMuffcake: @sugarpill – I love their makeup and behind the scenes videos of their office cat Turkey.
Nicolette: @noodoll – I just love their characters and all their shenanigans!
Favourite Games
Marceline: I still play Pokemon Go every day and I love Sumikko Gurashi Puzzling Ways. Even when it gets frustratingly hard, the characters are so cute!
Andi: It’s still Animal Crossing Happy Home Designer. It takes most of my favorite elements of the series and puts them into a more casual form that doesn’t require committed gameplay to enjoy it.
Natasja: Love Nikki-Dress UP Queen, Animal Crossing: Pocket Camp, Pokemon Go
MissMuffcake: Just Dance 2018 for Wii – I look forward to this game every year! The fashion is always an inspiration!
Nicolette: Animal Crossing: Pocket Camp – It’s a very simplistic version of the game but still so addictive and I love interacting with my favourite villagers on my phone.
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Feel free to join in and list your picks in the comments. Check back tomorrow to see the cutest things we bought this year!
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.
1 Comment
Kaila
December 27, 2017 at 2:11 pmThanks for this post! *clicks all the links lol*
And Marumofubiyori is definitely a 2017 fave, together with Sumikko characters!!