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What’s New With Sumikko Gurashi
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The latest Sumikko Gurashi products, collaborations and events including a 10th anniversary cafe, Pullip doll and boba tea kit
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Kawaii Characters For Halloween
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Check out the spooky cute new Halloween collections from San-X, Sanrio, Pokemon, Pusheen, Disney and Fuku Fuku Nyanko.
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Rilakkuma Theme Park Treats
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If you’ve fallen in love with Rilakkuma’s latest Netflix show, keep the fun going with special plush and treats, plus behind the scenes videos and soundtrack.
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Original Kawaii Plush By Indie Artists #5
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Another round-up of huggable kawaii plush by indie artists and designers including caterpillars, ghosts, bats, axolotls and a giant potato!
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Kawaii Blind Box Vinyl Toys
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A round up of recent kawaii blind box sets with tokidoki, Pompompurin, Pui Pui Molcar, cats, pandas and more
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Halloween Pokemon At Japan Stuffs
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If you love Pokemon and Halloween, you’ll be happy to hear that Japan Stuffs has reopened fully and has all the new items and more.
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Introducing Kumausa
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Meet the new San-X character, Kumausa! They’re a rabbit with a big body like a bear and a little bunny friend who helps blow away their problems
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Kirby 30th Anniversary Picks
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Celebrate Kirby’s 30th anniversary this year with cute shopping picks, DIYs and freebies, plus a fun new game
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Cute Characters Go Camping
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Head off on a summer camping trip with these cute picks featuring Hello Kitty, Sumikko Gurashi, Miffy, Pikachu and more.
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Rilakkuma & Sumikko Gurashi Theme Parks
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San-X are having a theme park summer with super cute new collections for Rilakkuma and Sumikko Gurashi including glow in the dark plush!
Plush & Toys
Fun things to play with and cuddle including plush, Rement miniatures, gachapon and collectibles
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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