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Pusheen Birthday Picks
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It’s Pusheen’s birthday tomorrow! Celebrate with these cute new shopping picks including plush, clothing, stationery and comic book.
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Valentine’s Day At Build-A-Bear
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The Valentine’s collection at Build-A-Bear is full of of cute new plush that would make perfect gifts for a loved one, or yourself!
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Lunar New Year Buy & DIY
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Celebrate Lunar New Year with these cute shopping picks and crafts for the Year of the Rabbit with plush, mugs, origami, knitting and more.
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Lunar New Year at tokidoki
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tokidoki are ready to celebrate the Year of the Rabbit with a new Lunar New Year collection of vinyl figures, blind boxes and free downloads
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Christmas Plush At Jellycat
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There’s so many new Christmas plush at Jellycat and they’re all adorable! Choose from festive food, winter animals, snowmen, trees and more
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Kawaii Character Christmas Plush
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Cute up your holiday decorations with kawaii Christmas plush – here’s what’s new from San-X, Sanrio, Pokemon, Pusheen and Disney.
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What’s New At tokidoki
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Have you seen all the cute new things at tokidoki? There’s a collaboration with Hello Kitty and Friends, holiday tableware, advent calendar and more
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Kawaii Shop of the Week: Lulu Sweet Kawaii Shop
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Lulu Sweet Kawaii Shop is full of original animal and food-themed characters by Lina, available as plushies, bags, pins, stickers and more
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Build A Bear Workshop 25th Anniversary
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Build a Bear are celebrating their 25th anniversary by re-releasing 12 huggable old favourites from the vault, including their first ever bear!
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Kawaii Shop of the Week: Chibird
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If you love the positive webcomics of Chibird, you need to check out their cute shop and motivational penguin plush Kickstarter!
Plush & Toys
Fun things to play with and cuddle including plush, Rement miniatures, gachapon and collectibles
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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