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New At San-X This Month
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This month at San-X, a debut for Yonayonaporopo the flying squirrel, knitted Rilakkuma, nostalgic Mamegoma and Christmas plush.
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Original Kawaii Plush To Buy & Preorder
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More adorable plushies by kawaii artists and designers including prehistoric animals, Bed & Brekkie, Moothman cow, bumble shark & Nyan Cat!
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Kawaii Halloween Plush
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Check out all the spooky cute new Halloween plush from Sanrio, Pokemon, Rilakkuma, Disney, Build-a-Bear, Jellycat & more.
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Introducing Lloromannic
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Meet Berry and Cherry of Lloromannic – cute demons from Sanrio who are perfect for spooky season – plus cute merch and DIYs.
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Kawaii Blind Boxes & Gachapon
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Give yourself a little treat with mystery plush, vinyl figures & keychains including tokidoki, Miffy, narwhals, sticky pals & Halloween.
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New At San-X This Month
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This month at San-X, Ishiyowa-chan’s temptation, Sentimental Circus tea salon, a Rilakkuma & Sumikko bakery, Halloween plush + more retro characters.
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Introducing Pembe the Pink Cat
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Meet Pembe & Little Pembe, a lovable pink cat duo from Denmark, plus where to buy cute plush, bags, keychains, stationery & more.
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Cute Characters on a Tropical Vacation
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Enjoy the summer and keep things cool and cute with Pusheen, Hello Kitty, Pokemon, Rilakkuma, tokidoki, Disney & more.
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New At San-X This Month
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This month at San-X, Rilakkuma Lab experiments, Lie Detective Tomanto’s origin story & Hamuchima finds a lucky clover + more retro characters return.
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Re-Ment Miniatures Round Up
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Another round up of cute new Re-Ment miniature sets, decorations & displays including Sanrio, Pokemon, Kirby, Miffy and Mos Burger!
Plush & Toys
Fun things to play with and cuddle including plush, Rement miniatures, gachapon and collectibles
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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