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Kawaii Christmas Plush
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Our favourite kawaii characters are ready for the holidays with cute new plush from Sanrio, Pokemon, San-X, Pusheen, Chiikawa & more.
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New At San-X This Month
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This month at San-X, find joy with Hamuchima the hamster, learn about Sumikko Gurashi’s favourite things, plus retro coin purses and Christmas plush.
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Kawaii Fast Food Diner Picks
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Join your favourite kawaii characters at the diner or pick up some fast food for home with Pikachu, Sanrio, Chiikawa & more.
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Kawaii Whale Sharks to Buy & DIY
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Buy a super cute whale shark plush, bookmark & postcard or make one in crochet, cross stitch and origami.
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Cute & Creative Advent Calendars for 2025
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Our mega-guide to the best advent calendars this year with kawaii characters, Japan, crafts, stationery, beauty, snacks & more.
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Shoulder Pals & Wearable Plush
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Add an extra cute touch to Halloween costumes with these kawaii character shoulder pals, cuffs & bags from Disney, Pokemon, Star Wars & more.
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New At San-X This Month
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This month at San-X, new themes for Rilakkuma and Sumikko Gurashi, plus a debut for Lie Detective Tomanto
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Kawaii Halloween Plush & More
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Are you excited for Halloween? Here’s all the spooky cute new plush from Sanrio, Pusheen, Pokemon, Rilakkuma, Build-a-Bear, Jellycat & Squishable
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Rolife Super Creator Miniature House Kit Review
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I had a lot of fun making a set of miniature rooms from Robotime’s Super Creator range that can be connected together into a cosy home.
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Cute & Cozy Drinks Plushies
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These super cute plushies are inspired by your favourite cosy drinks including tea, coffee, matcha, boba tea and pumpkin spice latte.
Plush & Toys
Fun things to play with and cuddle including plush, Rement miniatures, gachapon and collectibles
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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