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Jellycat 25th Anniversary
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It’s Jellycat’s 25th anniversary and they have lots of cute new plush to collect including Jellycat Jack, Amuseables and dragons
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What’s New at tokidoki?
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There’s lots of kawaii new things at tokidoki including Unicorno blind boxes for summer and winter, limited edition figures and more
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Kawaii Dragon Plush
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Celebrate the year of the dragon with these kawaii plushies from big brands, small shops and characters like Hello Kitty, Dragonite and Sumikko Gurashi.
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Kawaii Food Plush Pillows
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Add some charm and comfort to your home with these kawaii food-themed pillows including dumpling, banana, muffin, parfait and pickle!
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Luxury Kawaii Character Picks
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Just for fun, some very expensive kawaii picks with Hello Kitty robot, Totoro sofa chair, life size Rilakkuma plush & solid gold Pikachu!
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Kawaii Character Christmas Plush
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It’s Christmas plush time with cute festive designs from Sumikko Gurashi, Rilakkuma, Sanrio, Pusheen, Pokemon & Disney
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Re-Ment Miniatures Round Up
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Another round up of cute new Re-Ment miniatures including Sumikko Gurashi, Pokemon, Kirby, Sanrio, Miffy and Rilakkuma.
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Cute & Creative Advent Calendars For 2023
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These cute advent calendars will make December more fun with kawaii characters, plush, stationery, DIYs and more.
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Kawaii Kewpie Doll Picks
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Cute Kewpie doll picks for collectors and admirers with costumes, craft patterns, art prints, sticker, mirror and sweatshirt.
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Introducing Pokantotan From San-X
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San-X have a new character – Pokantotan, a slightly forgetful rabbit with a constantly surprised face. Find out more and where to buy cute merch
Plush & Toys
Fun things to play with and cuddle including plush, Rement miniatures, gachapon and collectibles
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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