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What’s New With Sumikko Gurashi
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The latest Sumikko Gurashi products, collaborations and events including a 10th anniversary cafe, Pullip doll and boba tea kit
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Kawaii Characters For Halloween
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Check out the spooky cute new Halloween collections from San-X, Sanrio, Pokemon, Pusheen, Disney and Fuku Fuku Nyanko.
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Gudetama Netflix Trailer & Picks
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The full trailer and release date for the Gudetama Netflix show, plus some cute shopping picks and a Sanrio cafe in London.
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Rilakkuma Theme Park Treats
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If you’ve fallen in love with Rilakkuma’s latest Netflix show, keep the fun going with special plush and treats, plus behind the scenes videos and soundtrack.
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Cute Character Food Creators To Follow On Instagram
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Add some sweetness to your Instagram scroll and follow these 7 cute character food creators making adorable kawaii treats
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Introducing Kumausa
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Meet the new San-X character, Kumausa! They’re a rabbit with a big body like a bear and a little bunny friend who helps blow away their problems
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Sailor Moon 30th Anniversary Picks
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It’s also Sailor Moon’s 30th anniversary this year so here’s a roundup of cute new collaborations with Sanrio, Vans and more + DIYs & freebies!
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Kirby 30th Anniversary Picks
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Celebrate Kirby’s 30th anniversary this year with cute shopping picks, DIYs and freebies, plus a fun new game
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Moomins For Your Home & Kitchen
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Add more Moomins to your life with these cute home & kitchen picks including biscuit jar, water bottles, cushions and pet bowls.
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Where To Find Free Kawaii Wallpapers
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A round up of free wallpapers for your phone, tablet or laptop with kawaii characters and cute artist designs.
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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