Some of our favourite kawaii characters have been collaborating with fashion and apparel brands for super cute clothing, shoes and accessories so let’s have a look.
PUMA x Pokemon
This collaboration is so cool and I need a pair of Pikachu trainers! The collection focuses on the original starters – Squirtle, Charmander and Bulbasaur, plus Pikachu of course. As well as trainers, there’s t-shirts, hoodies, joggers, bags and hats. You can buy the collection online at the Pokemon Center (UK/US) and PUMA (worldwide) but some items are selling fast so shop around for other stockists too.
Hello Kitty x Smak Parlour
Hello Kitty loves to make friends and this new collaboration with Smak Parlour is extremely cute. There’s dresses, skirts, t-shirts, cardigan and accessories, all with a fun retro style. Most are available in plus sizes too. Shop online at Unique Vintage (UK) or Sanrio (US).
Cath Kidston x Care Bears
I was a little surprised to see Cath Kidston (UK) teaming up with Care Bears but they’ve managed to combine their styles perfectly in a really sweet collection. Just look at that incredible sweatshirt! As well as clothing for adults and kids, there’s pyjamas, bags and some fun things for the home.
Powerpuff Girls x Cakeworthy
Cakeworthy (US/CA) regularly collaborate with big brands like Disney, Star Wars and Marvel but I’m especially loving their Powerpuff Girls collection. It’s just so bright and colourful. There’s a few tops and a dress but also a cosy robe & PJs for home and even some stationery. Sizes go up to 4XL.
Which is your favourite?
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.