Some of our favourite kawaii characters have been collaborating with fashion and apparel brands for super cute clothing, shoes and accessories so let’s have a look.
PUMA x Pokemon
This collaboration is so cool and I need a pair of Pikachu trainers! The collection focuses on the original starters – Squirtle, Charmander and Bulbasaur, plus Pikachu of course. As well as trainers, there’s t-shirts, hoodies, joggers, bags and hats. You can buy the collection online at the Pokemon Center (UK/US) and PUMA (worldwide) but some items are selling fast so shop around for other stockists too.
Hello Kitty x Smak Parlour
Hello Kitty loves to make friends and this new collaboration with Smak Parlour is extremely cute. There’s dresses, skirts, t-shirts, cardigan and accessories, all with a fun retro style. Most are available in plus sizes too. Shop online at Unique Vintage (UK) or Sanrio (US).
Cath Kidston x Care Bears
I was a little surprised to see Cath Kidston (UK) teaming up with Care Bears but they’ve managed to combine their styles perfectly in a really sweet collection. Just look at that incredible sweatshirt! As well as clothing for adults and kids, there’s pyjamas, bags and some fun things for the home.
Powerpuff Girls x Cakeworthy
Cakeworthy (US/CA) regularly collaborate with big brands like Disney, Star Wars and Marvel but I’m especially loving their Powerpuff Girls collection. It’s just so bright and colourful. There’s a few tops and a dress but also a cosy robe & PJs for home and even some stationery. Sizes go up to 4XL.
Which is your favourite?
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.