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Introducing Kokoro Araiguma (Kokoro Raccoon)
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Meet San-X’s newest character, Kokoro Araiguma (Kokoro Raccoon) who heals sad and broken hearts. There’s a video and free wallpapers + the first plush and stationery launch next month.
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Koupen Chan The Cute Penguin
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Have you met Koupen Chan the cute penguin? Find out more and where to buy cute merch including Rement miniatures, stationery and calendar.
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Meet The Moomins
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Have you been watching the new Moominvalley TV show? Add more Moomins to your life with these cute picks including mugs, bags and craft books.
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Yeastken the Cute Dog Bread
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Have you fallen for Yeastken? He’s not not sure whether he’s bread dough or a dog! Find out about him and where to buy stationery, plush & more
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Introducing Esther Bunny
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We love Esther Bunny, a cute pink fluffy bunny character by Esther Kim. Find out where to buy stickers, pins, plush and more!
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A Guide To Kawaii Mascots
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Have you met any kawaii or Japanese mascots? I’ve met loads – here are my favourites plus tips on how to meet them.
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Corocorocoronya – New San-X Character
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Corocorocoronya is the newest San-X character – a small cat who lives at a bakery. Find out where to buy plush, stationery and more!
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Sumikko Gurashi – Shirokuma’s Penguin Friend
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Meet Sumikko Gurashi’s newest character, Shirokuma’s friend the Penguin + buy plush, stationery and more from Japan.
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Introducing Aggretsuko
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Aggretsuko is a cute red panda who works in an office but when her job and coworkers gets frustrating she vents her anger with heavy metal karaoke!
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Fuku Fuku Nyanko Cats
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One of my favourite shops to visit in Japan is HAPiNS, which sells lots of kawaii homewares and their own Fuku Fuku Nyanko cat characters
Character Guides
Guides to new and themed kawaii characters so you find out more about them.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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