Meet The Moomins

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The Moomins have been around since the 1940s but these Finnish characters are finding lots of new fans with the recent Moominvalley TV series. It’s got an all-star cast and can be watched on Sky or NowTV in the UK as well as in Finland, Sweden & Japan, with more countries coming soon.


Whether you’re a longtime fan or new to it all, here’s where to shop if you want to to add more Moomins to your life.

Moomins mug

The official Moomin Shop in Finland ships worldwide and stocks the biggest selection of Moomin products, from the original book series and art prints to fashion, home, stationery, food and more. Everyone needs a Moomin hugs mug!

Moomins bag

There’s a similar range at the Moomin Shop Camden, a real shop you can visit in London, UK. I love this bag that looks like a book!

Moomins craft book

Feeling crafty? Pick up a copy of The Moomin Craft Book full of fun projects. It’s available widely including Amazon (UK / USA) and there’s lots of colouring books too (UK / USA).

Moomins enamel pin

Truffle Shuffle (UK) have collaborated on some exclusive products including t-shirts and an enamel pin.

Moomins tshirt

Uniqlo (UK / USA) also have some exclusive Moomin t-shirts, as well as cute baby clothes.

Are you a fan of the Moomins? Who’s your favourite character?

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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!

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