The Moomins have been around since the 1940s but these Finnish characters are finding lots of new fans with the recent Moominvalley TV series. It’s got an all-star cast and can be watched on Sky or NowTV in the UK as well as in Finland, Sweden & Japan, with more countries coming soon.
Whether you’re a longtime fan or new to it all, here’s where to shop if you want to to add more Moomins to your life.
The official Moomin Shop in Finland ships worldwide and stocks the biggest selection of Moomin products, from the original book series and art prints to fashion, home, stationery, food and more. Everyone needs a Moomin hugs mug!
Truffle Shuffle (UK) have collaborated on some exclusive products including t-shirts and an enamel pin.
Are you a fan of the Moomins? Who’s your favourite character?
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.