San-X are my favourite Japanese kawaii brand and they’ve just released a new character! Corocorocoronya is a small cat who lives in a bakery and sometimes hides inside a bread coronet.
His friends include a grey cat with a smartphone and some kind of cream ghost. So far, so San-X!
As always, there’s a slightly odd, but adorable, video to introduce everyone.
There are lots of cute products for the character launch including some amazing plushies with removable bread. You’ll also find stationery, accessories and more.
Everything is available now from the San-X shop if you’re in Japan, or you can use a forwarding service to order internationally. Some items are available from Amazon Japan too, and will likely turn up at international San-X stockists later.
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.