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Cute Moomin Day Collabs
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Moomin Day is coming up soon and there’s some fun new collaborations for Bird & Blend Tea, Cupp boba kits, Rolife craft kits and Lush beauty.
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Anime & Video Game Inspired Indie Makeup Brands
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Add a little more fandom to your everyday look with these indie makeup brands inspired by your favorite anime and video games.
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Cute Characters on a Tropical Vacation
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Enjoy the summer and keep things cool and cute with Pusheen, Hello Kitty, Pokemon, Rilakkuma, tokidoki, Disney & more.
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New At San-X This Month
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This month at San-X, Rilakkuma Lab experiments, Lie Detective Tomanto’s origin story & Hamuchima finds a lucky clover + more retro characters return.
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Kawaii Trinket Dishes to Buy & DIY
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Make or buy a trinket dish for your treasures with these shopping picks and crafts created by kawaii artists, designers and makers.
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What’s in My Bag… for a Beach/Pool Day
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A look at what I pack for a day at the beach or pool, plus kawaii shopping picks to help you find something similar.
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July 2026 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery + discounts!
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Quirky Decor for a Happy Home
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These kawaii homeware picks will make your space extra cute and happy with vases, lights, storage, rugs, candles & pillows.
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2026 Sanrio Character Ranking Results & Picks
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Congratulations to the winners of the 2026 Sanrio Character Ranking! We’ve got cute shopping picks with the most popular characters
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TokyoTreat & Sakuraco Snack Box Highlights
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This month’s TokyoTreat & Sakuraco Japanese snack boxes are filled with seasonal and traditional treats & drinks inspired by Akihabara & Okinawa + get $5 off!
Kawaii Shopping
All the cutest products we’ve spotted.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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