I couldn’t wait any longer to get the sale started! We’ve gone crazy this July with a super duper £1 sale! 50 products have had their prices reduced to just £1 so you can pick up some super cute kawaii bargains. Even better, if you spend £10 we’ll send you a mini surprise bag of [...]

If you haven’t noticed yet, the Super Cute Kawaii shop has been updated with lots of cute new things including Artbox bags, notebooks and fans, Mr Panda iPhone Monsters, Paperchase pens, Asking For Trouble stationery and bunny brooches from jiji~punch! Check it all out on our New! section. We’ve also finally set ourselves up on [...]

There comes a time when you think that there is literally not a single thing left in the world that could be endorsed by Hello Kitty. But then comes that point immediately after that where you realise that oh, yes, there is! Hello Kitty wine has been introduced to capitalise on the fact that her [...]

I hope the kawaii Easter bunny has been round with lots of chocolate eggs! We’re taking a mini break til Tuesday when we’ll be back with lots more kawaii. And don’t forget to enter our amazing Chicki giveaway – you’ve got til midday (BST) on Easter Monday – Le Bun will be here to announce [...]

Ah, mes cheries, it is time for Le Bun to be making le confession. Today is ze last time I will write to you all. I am retiring from le voyaging around le world in search of le cuteness. In fact, I let you into ze secrete – I do not even like ze kawaii! [...]

If you’re in the UK and you’ve been near a television during the day any time within the last 2 weeks, this won’t be news to you, but for the rest of you, here’s a peek at the new Hello Kitty magazine series that allows you to collect an entire Hello Kitty dinner service. Yes, [...]

In case you haven’t been paying attention! SHOP UPDATE We’ve added even more stuff to the SCK shop, including all that cuteness above. It’s selling fast so don’t miss out! LAST SHOPPING DATES FOR CHRISTMAS DON’T FORGET! If you’re shopping for Christmas gifts, remember to get your order placed in time. UK folks can order [...]

We’d like to blame Domo Kun for our break in transmission today, but in reality, it was of course Le Bun who broke our internets. He is being very cagey about what he did, but it seems to have involved a circular saw and some fondant icing – sometimes it is best we do not [...]

Look who’s back! These happy tofu friends were really popular so we’re pleased to have them back in the shop. Not only are they super cute and cuddly but they hold your phone or iPod in the top to keep it safe from scratches and spills. You can pick one up right here in three [...]

We know you’re all big fans of kawaii desktop wallpapers, so we made you some Super Cute Kawaii desktop wallpapers! There are two designs to choose from and they’ll definitely cute up your computer. As an added bonus, we also made some iPhone wallpapers! Neither of us actually own an iPhone (sob!) so do let [...]