Super Cute Kawaii is a daily blog of handmade cuteness and Japanese kawaii. Discovering there wasn’t a site covering both Japanese kawaii characters and the independent designer/makers inspired by them, Marceline and Claire decided to start one themselves. Super Cute Kawaii was launched in September 2008 and we’ve been posting our favourite cute things 5-6 days a week ever since.
In 2014, Claire wrote her last post and moved on to new adventures, leaving Marceline to begin a new era of Super Cute Kawaii with the help of a new team of staff writers. We celebrated our 10 year anniversary in 2018, and announced our first book, The Super Cute Book of Kawaii!, which was published in 2019 by Pop Press/Penguin. In 2023, we somehow reached our 15th anniversary!
Got a question? Check the contact page for how to get in touch with us.
Current Active Writers
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She is Scottish/Dutch and lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo. She has visited Japan 5 times and loves Rilakkuma, bunnies, ghosts, space and food with faces.
Nicolette is a contributing writer, and the sister of Marceline. She is totally obsessed with everything kawaii and enjoys crafting with felt, dressing up in cute outfits, playing Animal Crossing and eating cake.
Gabriel is a contributing writer from Yorkshire who loves everything creepy cute. You’ll usually find them crafting, and trying to keep yarn away from Kiki, their tortoiseshell cat. When they’re not creating super cute amigurumi, they’re probably trying to figure out how to dress as a kawaii vampire or dreaming about visiting Tokyo.
Andy (AKA Arlandyia) is a contributing writer who grew up being inspired by all things cute, from Sanrio characters and shoujo manga to scrapbooking and stationery. She lives in Manila with her fiancé and works as a content writer, illustrator, and English teacher to fund her love for kawaii and food for their cat, Xiao.In her free time, she plays video games, goes café-hopping, and takes a few short naps.
Emma is a contributing writer and English teacher who travels a lot. Adventuring around the world is her passion, with Japan being one of her favourite destinations. She loves baking, photography, sweet treats, and all things Disney. If Emma was a Pokémon, she’d definitely be a Pikachu.
Allison is a contributing writer from the Pacific coast of the US. She takes care of animals by day and fully introverts by night with two adorable Jack Russell Chihuahuas and a tortie cat named Marnie. Her love for kawaii started as a child, spending all of her allowance at the Sanrio store and pretending to be Sailor Mercury at recess. She particularly likes llamas, tea, reading fantasy, and Nintendo. Her favorite movies are Coraline, Labyrinth, and Howl’s Moving Castle.
Writers on Hiatus
These team members are currently talking a break from SCK but hope to return at some point.
Natasja is a staff writer, specialising in home and crafts. Her love for kawaii things was sparked by Sanrio characters and Candy Candy in her youth. She lives in the Netherlands with her husband and works as a freelance web designer. She likes to spend her free time browsing for cute stuff, blogging and reading. Natasja is currently taking a break from writing, as she’s got to prioritize family and work. But she does miss SCK and its readers, once things settle down, she’ll be back to write occasional posts.
Andi is SCK’s craft writer. She lives in the countryside of Georgia, USA, in a house packed with kawaii decor and vintage toys, and enjoys the company of two squishy kitties named Thumper and Marie. When she’s not barricaded in her pink craft room creating something, she can be found reading, playing Animal Crossing games, or baking something to satisfy her massive sweet tooth. Decorative planning is one of her favorite hobbies besides crafting, as it helps enable her troubling addiction to cute stationery. Andi is currently taking a mental health break, but hopes to be back soon.
Nova is a contributing writer who lives in the Pacific Northwest in America with her husband, young daughter, and 3 cats – Evey, Ophelia, and Adora. She is an introvert and a traveler who has been to over 20 countries. Her first years as a teacher were teaching English in Japan, so Japan and all things kawaii will always have a special place in her heart. Nova’s favorite color is grey, character is Rilakkuma, and cartoon is Adventure Time.
Writers who have since moved on from SCK can be viewed on the Past Writers page.
Staff avatars were created using Sanrio’s free Chanrio character maker.