About Us

Super Cute Kawaii is a daily blog of handmade cuteness and Japanese kawaii. Discovering there wasn’t a site covering both Japanese kawaii characters and the independent designer/makers inspired by them, Marceline and Claire decided to start one themselves. Super Cute Kawaii was launched in September 2008 and we’ve been posting our favourite cute things 5-6 days a week ever since.

In 2014, Claire wrote her last post and moved on to new adventures, leaving Marceline to begin a new era of Super Cute Kawaii with the help of some staff writers. Natasja and MissMuffcake were added to the SCK team in 2014 with Andi joining as our craft writer in 2017 and Nicolette covering events. In 2018, we celebrated our 10 year anniversary, and announced our first book, The Super Cute Book of Kawaii!, which was published in 2019 by Pop Press/Penguin. In 2021 the team expanded further, adding Gabriel, Nova, Arlandyia and Emma.

You can also find Super Cute Kawaii on Instagram, Twitter, Facebook, Pinterest and YouTube.

Contact Us

Got a question? Check the contact page for how to get in touch with us.

Current Writers


Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside on the west coast of Scotland in a house full of so many happy kawaii plushy things that she is in a constant daze of kawaii fever. Having visited Japan five times, Marceline is enormously inspired by all things Japanese, from traditional designs to the latest San-X insanity. She especially loves bunnies, space and any kind of food object with a happy face. Marceline makes a living out of kawaii, creating cute character goods as Asking For Trouble and writing about Japan.

All SCK posts by Marceline | Interview | Blog | Instagram | Twitter


Natasja is a staff writer, specialising in home and crafts. Her love for kawaii things was sparked by Sanrio characters and Candy Candy in her youth. From 2003 she started blogging about her personal life, filled with cute pixel art at the time. Natasja lives in the Netherlands with her husband and works as a freelance web designer. She likes to spend her free time browsing for cute stuff, blogging and reading. But on rare occasions ;) you can find her away from the computer, making kawaii jewellery or cooking up something cute.

All SCK posts by Natasja | Interview | Blog | Instagram | Pinterest


Andi is SCK’s craft writer. She lives in the countryside of Georgia, USA, in a house packed with kawaii decor and vintage toys, and enjoys the company of two squishy kitties named Thumper and Marie. Her love of kawaii was born when she discovered cute pixel art as a child. When she’s not barricaded in her pink craft room creating something, she can be found reading, playing Animal Crossing games, or baking something to satisfy her massive sweet tooth. Decorative planning is one of her favorite hobbies besides crafting, as it helps enable her troubling addiction to cute stationery.

All SCK posts by Andi | Interview | Instagram | Twitter


Nicolette is a contributing writer, and the sister of Marceline. She is totally obsessed with everything kawaii and enjoys crafting with felt, dressing up in cute outfits, playing Animal Crossing and eating cake.

All SCK posts by Nicolette | Interview | Instagram


Gabriel is a contributing writer from Yorkshire who loves everything creepy cute. You’ll usually find them crafting, and trying to keep yarn away from Kiki, their tortoiseshell cat. When they’re not creating super cute amigurumi, they’re probably trying to figure out how to dress as a kawaii vampire or dreaming about visiting Tokyo.

All SCK posts by Gabriel | Etsy shop | Instagram


Nova is a contributing writer who lives in the Pacific Northwest in America with her husband, young daughter, and 3 cats – Evey, Ophelia, and Adora. She is an introvert and a traveler who has been to over 20 countries. Her first years as a teacher were teaching English in Japan, so Japan and all things kawaii will always have a special place in her heart. Nova’s favorite color is grey, character is Rilakkuma, and cartoon is Adventure Time.

All SCK posts by Nova | Blog

Arlandyia / Andy

Andy (AKA Arlandyia) is a contributing writer and English teacher currently based in Thailand with her partner and their cat, Xiao. Originally from Manila, Philippines, her love for kawaii sparked from her childhood interests: Sanrio characters, scrapbooking, stationery, and shoujo manga. In her free time, she catches up on her journaling, plays video games, reads manga, and takes a few short naps.

All SCK posts by Arlandyia | Instagram | Youtube


Emma is a contributing writer and English teacher who travels a lot, usually splitting her time between the UK and Peru. Adventuring around the world is her passion, with Japan being one of her favourite destinations. She loves baking, photography, sweet treats, and all things Disney. If Emma was a Pokémon, she’d definitely be a Pikachu.

All SCK posts by Emma | Blog | Instagram

Jen's chanrio

Jen is SCK’s Intern for 2022. She lives in Kumamoto, Japan with her husband Koji, dog Cookie, and hedgehog, Doppio. She spends her days working as a neurodiverse freelance writer and her nights playing Genshin Impact. She loves coffee, baked goods, and has been to both Sanrio Puroland and Sanrio Harmonyland.

All SCK posts by Jen | Website | Instagram

Past Writers

Claire (AKA Panda san) is the co-founder of Super Cute Kawaii and stepped down in August 2014. She lives somewhere in the middle of Scotland with a boy and a big dog who put up with her ever-growing collection of plush pillows without grumbling. Claire now spends most of her free time crafting risque homewares and dreaming of ponies.

All SCK posts by Claire | Instagram


Kendy (AKA MissMuffcake) was a staff writer, specialising in pets and the darker side of kawaii. She lives in California, USA, with her boyfriend Matt and two kitties (Mady & Mortis). In her spare time she likes eating/creating vegan food, petting kittens, collecting cute toys, wandering cemeteries, making zines and doing yoga.

All SCK posts by MissMuffcake | Interview | Blog | Instagram

Jean-Claude Le Bun IV used to organise our fantastique giveaways (now archived) but retired in 2014. He is a world class kawaii expert who holds a degree from the Sorbunne. Jean-Claude’s wife, Celeste, started posting her cute French finds during one of Le Bun’s frequent skiing accidents. They also have a son, Petit Jacques.


Jessica was SCK’s Summer Intern for 2019. She lives in north Staffordshire in the UK and loves to draw cute things like manga, her favourite art styles currently being kemonomimi and surrealism. She reads all the time and hopes to one day write her own book, and also enjoys playing cute games and experimenting with alternative clothing styles.

All SCK posts by Jessica | Website | Instagram

Hannah was SCK’s Summer Intern for 2018. She is a 30-something Japanophile who has never actually visited Japan. She was born in the UK, but now lives in Spain, and enjoys watching anime, reading manga and spending money she doesn’t have on things she doesn’t need, but are too cute to resist.

All SCK posts by Hannah | Blog | Instagram

Sarah (AKA Frainy) created a short series of craft tutorials for SCK. She loves to craft and create cute things and also visits local anime conventions, either to sell her wares or just simply to cosplay. She lives in the North East of England and loves to collect plushies, anime figurines and dolls.

All SCK posts by Frainy

Staff avatars were created using Sanrio’s free Chanrio character maker.