What’s kawaii?

Kawaii (pronounced a bit like like Hawaii), is a Japanese word that means ‘cute’. Over here, we use it to describe the Japanese style of cute, which pervades the entire Japanese society. Think food with faces, animals pretending to be furniture, furniture pretending to be food etc, etc. Monsieur Le Bun explains more here and I took part in an article explaining kawaii at Folksy.

What are your advertising rates?

Check the advertising rates page for up to date info.

What’s the difference between a sponsor ad and an affiliate ad?

Sponsors are advertisers who pay upfront for an ad. Affiliates are shops that have an affiliate program that we’ve joined – they don’t pay for the ad, but instead give us a percentage of all sales that come directly from links on our site. We heavily rely on both to keep SCK running so your clicks really do help us and we’re always interested in hearing about new affiliate opportunities. Contact us if you have more questions about this.

How do I get featured on the blog?

Check out our Submissions page!

How do I sponsor a giveaway or get you to review one of my products?

Have a read of our Giveaways & Reviews page and get in touch.

Why do some people have avatars next to their comments and others have geometric shapes?

The geometric shapes are what shows when someone doesn’t have a Gravatar. It’s free to sign up and takes a few seconds and then you’ll have an avatar that’s linked to your email address so any time you comment on a site using gravatars (most blogs using WordPress, Disqus etc.), it will automatically show up.  Cool, right?

I’ve never won a giveaway – do people really win?

They really do! Here’s some of our happy winners with their prizes. We use Rafflecopter for our giveaways which records every entry and picks the winner using a random number generator so there’s no way for us to cheat and choose our own winner. That also means it’s no use appealing to our sympathies in the comments as we don’t do the picking, and Rafflecopter has no heart!

If you haven’t won yet, here’s a few tips:

  • Enter everything. If you enter all our giveaways you have a better chance of winning something, than if you just enter the one you really really wanted to win.
  • Use all your entries. We offer extra entries for social media follows, blog comments and more. Do as many as you can for the best chance.
  • Follow the rules! Almost every giveaway, we have to disqualify people who have either not answered the question in their comment or haven’t completed a social media entry as stated (eg. following our Twitter account).

Can I write for Super Cute Kawaii? Do you accept guest posts?

We’re not currently looking for new writers, but we would be interested in reports from kawaii events. We don’t accept unsolicited guest post submissions, especially not those ones where you pay us to post your spam links.

Can I use your images and/or posts on my own site?

You can repost product images, as long as you credit the shop owner or makers. Our posts are copyrighted and you cannot copy them directly without written permission. The same goes for our own banners and images. Bunny, Panda, Koala, Monkey, Polar Bear and the Le Buns are copyrighted characters and may not be used without written permission. If you wish to use any images or characters for commercial purposes you must get permission from the image owner.

Can you send me kawaii to review?

Review items are provided to Super Cute Kawaii by makers and shops to be reviewed by our writers. If you wish to review products made by the SCK writers or by shops we’ve featured, you should contact them individually through their own websites. Most makers will not send out items for review unless you have a well-known blog/channel and a large active social media following.

Can I link to your site on my blog?

Please do! We have some images you can use here.

You’ve posted a product that’s a rip-off of my/another brand/character!

Argh, this does happen sometimes (though only once or twice in our years of blogging!). While we obviously want to promote original designers, sometimes we’re unaware that someone is actually copying their designs from someone else. If you suspect we’ve posted about someone who’s copying please email us. If they are, we’ll remove the post and write a new one about the original designer.

What happened to Panda and/or the Le Buns?

Both Claire and the Le Buns decided to retire from writing about kawaii in 2014. Six years is a long time to do one thing and Claire has plenty of other things to keep her busy – check the About Page for where to find her online now. The Le Buns may return one day but I think it was one skiing accident too many for him.

Who did your design? Will you design my website?

All the illustrations and web design are by Marceline (Bunny). Have a look at her portfolio and get in touch if you’d like a quote.

Got another question? Email