Cute Shop Alert!

Studio Vcky

Posted on June 28, 2016 by


We’re all a bit obsessed with enamel pins at the moment and Studio Vcky has some cute ones. The happy strawberry milk is going on my wish list and I wouldn’t say no to a high fiving cactus either. You’ll also find lots of cute cards and prints in store including plenty cats!



Cute Characters

Nintendo x Vans

Posted on June 27, 2016 by

Nintendo Vans

I spotted the new Nintendo x Vans collaboration when I was shopping in Glasgow recently and had to share. I’m a huge Nintendo fan so it’s pretty amazing to be able to wear all the characters on shoes.

Nintendo Vans

The range includes lots of popular character including Mario, Princess Peach, Yoshi, Zelda and Donkey Kong. My personal favourite is this black and white Nintendo Villains design – I love Boo! These are exclusive to Schuh in the UK and I’m severely tempted.

Nintendo Vans

There also backpacks, t-shirts and socks available so check it all out at Vans or on Amazon.

Super Cute Sponsors

Super Cute Sponsor News

Posted on June 25, 2016 by


If you love stickers, you should sign up for Pipsticks, a monthly subscription service for the cutest stickers from around the world including puffy, sparkly, metallic and scratch n’ sniff. Subscriptions start at $9.95 per month and SCK readers get 15% off the first month of any subscription with the code CUTEKAWAII. We’ll also have a review and giveaway soon!

kawaii depot

Kawaii Depot have lots of cute new products in store including these adorable Sumikko Gurashi folding memo pads with erasers! They’re under $5 each, plus there’s 10% off orders over $10 with the code KDSS-10 and 15% off orders over $50 with the code 15PER.


JapanStuffs have all the latest limited edition Pokemon goodies available for pre-order including this amazing Gummi Candy collection. I can’t deal with how cute this is.


Yozo Craft keep adding new stationery and craft supplies featuring all your favourite characters. Don’t forget to enter our giveaway to win a $20 gift certificate to spend on anything you like.


There’s a massive sale on at Paperchase just now with up to 50% off stationery, bags, phone cases and more. Many items are under £5 including these fun milky notes with stripy straw pencil.

Want your shop featured like this? Super Cute Kawaii ads start at just $10 and get your products featured in front of tens of thousands of kawaii fans!

Guides To Kawaii

5 Tokyo Shops Every Kawaii Fan Should Visit

Posted on June 24, 2016 by

I’m going to be posting a few shopping guide type posts in case you have the chance to visit Japan. I know international travel isn’t an option for everyone, but I hope they’re fun to read anyway, and if you save hard enough, you can still make it some day. First up, my favourite kawaii stores.




If you only have time for one kawaii shop, Kiddyland is the one to go for! The main Harajuku store is easy to get to by train or subway and has six floors of packed full of cuteness. The highlight is undoubtably the San-X/Sanrio floor where you’ll find all the newest goodies featuring Rilakkuma, Hello Kitty, Gudetama, Sumikko Gurashi and more. The ground floor is also well worth exploring in detail as it has all the newest crazes, characters and collaborations – look out for Pusheen! There’s also a smaller branch on Odaiba with lots of gashapon machines and if you get the chance to visit the Osaka branch, do it! It’s absolutely enormous, with multiple areas spread over two floors of a shopping mall and you’ll find a much bigger range of characters and products.

Character Street


Character Street

A bit of a cheat as it’s a whole area in the basement of Tokyo Station, but everything is close together so it’s a great place to grab some kawaii and exclusive souvenirs. My favourites are the Rilakkuma and Miffy stores but you’ll also find shops dedicated to Pokemon, Ghibli, Hello Kitty, Tamagotchi, Kapibarasan, NHK (Domokun) and many more! Don’t miss Okashi Land nearby for Pocky and KitKats – I’ll have a separate guide for candy soon.




Stationery fans will go nuts in Loft as there’s a whole floor of stickers, notepads, pens, planners, washi tape etc. Check out all the other floors too as you’ll find lots of kawaii including character goods, kitchenware and bento supplies and cute traditional items like fans and towels. There are stores all over Tokyo but the best one is in Shibuya next to Muji.



Yamashiroya is handily situated opposite Ueno station, so great if you’re visiting the park, museums or zoo. It has six floors and they really cram in the products. You’ll find all your favourite characters, lots of cute stuff you’ve never seen before and all the latest crazy gadgets (I was very tempted by a Pom Pom Purin ice cream maker). Head around the corner to Yodobashi Camera after as there are huge rows of gashapon capsule machines outside.



We discovered Passport on our first trip to Japan and always make sure to go back as it has so many cute plush and homewares that you won’t see anywhere else. I usually pick up an adorable pillow for the plane home and got one of these cats this time. It’s also one of the few places you can buy Hannari Tofu and Alpacasso. Find it in Ikebukuro’s Sunshine City mall, which is full of great shops.

japan guide

Want more kawaii shopping tips? Download my Planning For Japan guide with over 200 shops, cafes, animal cafes and more or check out my free online Tokyo Shopping Guide.

All photos by Marceline Smith

Home Cute Home, Pets Picks

Cat Cafe at Home

Posted on June 23, 2016 by

Last week I brought you along as I visited Cat Town Cafe. Maybe you do not live near a cat cafe – no problem! I got you covered. With these picks you can have your own cat cafe at home. Just add a few of your favorite felines!


Make a batch of cookies in the shape of cats with this cookie cutter from KitchenCrafts.


Don’t forget your kitty – let them nom on some cute eclairs by Fido The Cat.


Get a couple of cat pillows from BeddingInn to lounge around on/with.

tokyo otaku mode

Whether it is tea or coffee these cute cat paw mugs from Tokyo Otaku Mode will make sipping fun.


At the end of your tea time clean up any spills and messes with these cat towels by Gingiber that are almost too cute to use.