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Kawaii Halloween Plush & More
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Spooky season is already starting and you don’t want to miss these new releases and limited editions from Pokemon, Sanrio, Rilakkuma & more
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Cute Nail Polish & Nail Art Collabs
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Cute up your nails with these fun new nail polish & nail art collabs featuring Powerpuff Girls, Sanrio, Disney and Lisa Frank!
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Last Chance To Shop At Bored Inc.
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Bored Inc. is closing down so make sure to pick up some of their cute, positive & motivational designs on prints, stationery, pins and more.
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Cute Mermaids & Purrmaids To Buy & DIY
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Do you love mermaids and purrmaids? Here’s some cute shopping picks and DIYs including stationery, plush and paper crafts.
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Visiting The Ghibli Museum in Tokyo
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What it’s like to visit the Ghibli Museum in Tokyo, a unique building nestled in lush greenery that feels like stepping inside a Miyazaki film.
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New tokidoki x Hello Kitty Collections
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tokidoki are helping Hello Kitty celebrate her 50th anniversary with 2 cute new collections and some amazing blind box figures.
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September 2024 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery + discounts!
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Which Kawaii Character Are You? The Quiz is Back!
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Our fun quiz is back! Find out which kawaii character you most resemble – Hello Kitty, Pusheen, Pikachu or Sumikko Gurashi?
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Kawaii Sticker Books & Storage
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Organise and enjoy your sticker collection with these cute sticker books, binders and albums from stationery brands and kawaii artists.
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Japanese Mascots To Follow
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Find out more about 6 of the most popular Yuru-chara, adorable Japanese mascots who promote local tourism and culture.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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