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New At San-X This Month
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This month at San-X there’s strawberry Korilakkuma, ice cream Jinbe San, Sumikko Gurashi x Mister Donut & Chickip Dancers 3rd anniversary
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Loungefly x Hello Kitty 50th Anniversary
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Hello Kitty turns 50 this year and Loungefly have lots of super cute merch for her anniversary including bags, clothing, stationery & accessories
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Pochacco Leap Day Picks
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It’s Leap Day today and also the birthday of Sanrio’s sporty pup Pochacco! Here’s some cute shopping picks to help him celebrate.
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Pokemon Day Buys & DIYs
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It’s Pokemon Day and we’ve got a fab selection of tutorials, DIYs and shopping picks to celebrate. Which will you choose?
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What’s New At San-X?
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See what’s new at San-X with Pokantotan outings, Sentimental Circus daydreams and Sumikko Gurashi meet the mysterious rabbit
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Kawaii Sanrio Blankets
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Snuggle up with a kawaii blanket featuring your favourite Sanrio characters including Hello Kitty, Little Twin Stars, Keroppi & Hangyodon
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CUTE Exhibition & Coffee Shop in London
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CUTE is a new exhibition in London about cuteness in contemporary culture, including a pop-up ARTBOX Cafe.
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What’s New With Care Bears?
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If you’re a Care Bears fan there are so many great collabs out right now including Sanrio, Loungefly, Smoko & Irregular Choice.
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Pusheen Fruits Plush
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There’s lots of adorable plushies in the new Pusheen Fruits collection including blind box keychains and scented plush!
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What’s New With Miffy?
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Miffy has been busy working on some super cute new collaborations with fashion, accessories, plush and craft kits
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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