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Kawaii Easter at Sanrio
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The Sanrio characters are all set for a kawaii Easter! Check out all the cute plush and stationery, plus Gudetama t-shirt, Hello Kitty Easter basket & more.
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Rilakkuma and Kaoru on Netflix
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Who’s excited about the Rilakkuma and Kaoru animation on Netflix? We’ve got all the information, trailer and some adorable behind the scenes photos.
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Rilakkuma Easter Bunny Collection
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Have you seen the adorable new Rilakkuma Easter Bunny collection at San-X? There’s lots of cute new bunny plush, stationery and accessories!
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What’s New at tokidoki?
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Have you seen what’s new at tokidoki? There’s Watercolor Paradise bags, Gudetama & Hello Kitty collaborations and blind boxes!
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Kawaii Cat Characters For Cat Week
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This week is Cat Week and here’s a wish list featuring kawaii cat characters including Pusheen, Hello Kitty, Corocorocoronya and the Catbus.
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Sumikko Gurashi Cat Siblings
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There’s a new Sumikko Gurashi collection featuring Neko and their cute cat siblings! See all the cute new products and where to buy.
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Sumikko Gurashi Make Their Own Plushies
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The latest Sumikko Gurashi theme has Shirokuma sewing up cute chibi-style plushies for the gang with a matching stationery range too.
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Yeastken the Cute Dog Bread
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Have you fallen for Yeastken? He’s not not sure whether he’s bread dough or a dog! Find out about him and where to buy stationery, plush & more
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Introducing Esther Bunny
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We love Esther Bunny, a cute pink fluffy bunny character by Esther Kim. Find out where to buy stickers, pins, plush and more!
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A Guide To Kawaii Mascots
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Have you met any kawaii or Japanese mascots? I’ve met loads – here are my favourites plus tips on how to meet them.
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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