tokidoki is one of our favourite kawaii brands as they’re always coming up with new patterns, products and collaborations. Here’s a few recent things you might have missed, and where to buy.
tokidoki blind boxes are always hard to resist and the new Supermarket Besties are sure to tempt you. There’s 10 figures to collect and they even come package inside little noodle cups. Get them online from tokidoki, Hot Topic and JapanLA (all USA) or Collect & Display (UK)
tokidoki’s latest bag collection is called Watercolor Paradise and is making me dream about summer. It features Unicornos and Mermicornos on a ocean-coloured painted background. If you can’t afford a bag, there are smaller accessories like a coin purse, wallet and luggage tag.
Gudetama has been teaming up with the tokidoki characters for a new collection at Sanrio USA including tote bag, mug and wallet. I really love the colour scheme and of course it has a food theme!
JapanLA (USA) also have some Sanrio x tokidoki clothing in stock with Hello Kitty and Gudetama. How sweet is this ice cream t-shirt?
Those of us in the EU can pick up some cute new tokidoki goodies at Kawaii Panda including bento boxes, powerbank and earphones. These Moofia travel mugs are a kawaii choice for anyone going dairy-free.
Who’s your favourite tokidoki character? I find it so hard to decide!
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.