I love this time of year as there are cute bunnies everywhere. Even Rilakkuma has been making some bunny friends in the new collection for San-X.
I really love bunnies and Rilakkuma so I cannot deny that this video actually made me cry a little – it’s all so cute!
Of course there are some new plushies. Look at Kogumachan’s bunny bag – I want one of those.
This limited Rilakkuma plush is really living my dream – bunny friend, bunny ears, fluffy pants. What more could you want?
There’s lots more affordable items too including stationery, hand towels, coasters and keyrings. I hear a rumour that I’ll be getting these sticky notes for my birthday.
These pop-up Easter egg magnets are amazing but sadly not available online – hopefully they’ll turn up soon.
Most of the collection went on sale at the weekend and is already starting to sell out. It’s unlikely much of this will be for sale outside of Japan so you’ll need to order directly from San-X using a forwarding service like Tenso. Otherwise, keep your eye on eBay and Amazon Japan for direct international shipping.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.