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My Melody vs. Kuromi
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The first audition post from Nova featuring kawaii rivals My Melody vs. Kuromi. Choose your favourite on tote bags, watches, printables and videos.
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Meet The Beatcats
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If you’re a fan of cats and idol groups, you’re sure to love the Beatcats from Sanrio and their cute products and new single launch today
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Cute Characters: Kawaii Bears
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Who’s your favourite kawaii bear character? Read about Rilakkuma, Marumofubuyori, Shirokuma & the Care Bears + where to buy their cute products.
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Cute Characters: Kawaii Cats
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Who’s your favourite kawaii cat character? Read about Hello Kitty, Pusheen, Nyan Nyan Nyanko and Meowchi + where to buy their cute products.
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Cute Characters: Kawaii Bunny Rabbits
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Who’s your favourite kawaii bunny character? Here’s Miffy, Molang, My Melody & Mofutans + where to buy their cute products.
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Cute Characters: Kawaii Penguins
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Who are your favourite kawaii penguins? We’ve got 5 to choose from with Tuxedo Sam, Badtz Maru, Piplup, Koupen Chan & Sumikko Gurashi
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Introducing Kokoro Araiguma (Kokoro Raccoon)
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Meet San-X’s newest character, Kokoro Araiguma (Kokoro Raccoon) who heals sad and broken hearts. There’s a video and free wallpapers + the first plush and stationery launch next month.
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Koupen Chan The Cute Penguin
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Have you met Koupen Chan the cute penguin? Find out more and where to buy cute merch including Rement miniatures, stationery and calendar.
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Meet The Moomins
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Have you been watching the new Moominvalley TV show? Add more Moomins to your life with these cute picks including mugs, bags and craft books.
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Yeastken the Cute Dog Bread
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Have you fallen for Yeastken? He’s not not sure whether he’s bread dough or a dog! Find out about him and where to buy stationery, plush & more
Character Guides
Guides to new and themed kawaii characters so you find out more about them.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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