Character Guides Cute Characters

Cute Characters: Kawaii Bunny Rabbits

Posted on October 20, 2020 by

This is part of a series of posts where we’ll (re-)introduce you to a themed set of cute characters and where to buy products that feature them. I had to grab one of my favourite kawaii themes – bunny rabbits! Funnily enough, these 4 all begin with an M, like my own name.

Miffy/ Nijntje

Kawaii Bunny Rabbits - Miffy

Miffy / Nijntje was one of my first cute character loves as a child as she’s Dutch like my mother. She first appeared in Dick Bruna’s books in 1953 and is now globally popular with her own TV show and museum (we visited last year). Miffy is a curious and creative bunny who loves to play with friends.

You can buy Miffy pretty much everywhere but the Miffy UK shop is one of the best places with lots of cute plush, clothing, homeware, art and more. She also collaborates with brands for exclusive products including Papier (personalised stationery), Truffle Shuffle (clothes & jewellery) and Strathberry (bags).


Kawaii Bunny Rabbits - Molang

Molang was originally created by a South Korean artist but has been adopted by a French animation studio who turned the chubby bunny into a global star with a cute cartoon series (watch it on Netflix). The show is all about the friendship between Molang and their best friend PiuPiu and the adventures of daily life.

Molang merchandise is quite hard to buy. The official Korean shop has the best products but auto-translate doesn’t work on the site and I don’t think they ship internationally. There’s some cute plush at the French Molang shop, which also has loads of cute freebies. For everyone else, your best bet is Amazon (UK / USA).

My Melody

Kawaii Bunny Rabbits - My Melody

My Melody is Hello Kitty’s best friend and older kawaii fans will know her well. She has a fairytale look with a pink hood and a few animal friends. My Melody also a bit of a fashion icon, and sometimes wears Lolita style outfits.

My Melody is everywhere and you can shop lots of adorable products and collaborations from Sanrio’s stores in the USA, Europe and Japan. Japanese imports are available through ARTBOX (UK) and Kawaii Panda (EU) and occasional fashion collections from Liz Lisa (Japan). There’s lots of cute freebies to download too from the US and Japanese sites.


Kawaii Bunny Rabbits - Mofutans

My last pick is a bit more obscure but I still love Mofutans, a gang of squishy, floppy mochi bunnies. They never really took off but I’m always happy to spot them in a neglected corner and add to my collection.

San-X have pretty much given up on them and don’t make new products but you can still find a few older things at ShopKawaii (USA) and Kawaii Shop Japan.

Who’s your favourite kawaii bunny character? We’ll have a poll on social media later today.

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  • Reply
    October 20, 2020 at 2:52 pm

    That’s a pity about the mofutans, they’re easily the cutest of the lot!

  • Reply
    Sukeban AK (Angie)
    October 22, 2020 at 11:04 am

    Mofutans are SO CUTE!!!! My partners and I have a rabbit named Mochi! I named him that because I love mochi ice cream and the legend of the Rabbit on the Moon. <3

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