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Kawaii Bookmarks To Buy or DIY
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Do you love to read? Here’s some kawaii bookmarks you can buy or DIY for yourself or as a cute personal extra with a bookish gift.
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Hello Kitty 45th Anniversary
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It’s Hello Kitty’s 45th anniversary this year! Join the celebrations with these cute collaborations, events and special products.
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Super Cute Sponsor News & Offers
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News and discounts with Sanrio washi tape, dragon crochet pattern, space scarf, Aggretsuko t-shirt, festive mystery bags & more!
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Cute Shiba Inu DIYs
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Kawaii Shiba Inu DIYs for dog lovers of all skill levels including origami, doodles, nail art, squishy and needlefelting.
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New Kawaii Artists, Designers & Makers Shopping Guide
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We’ve added a new shopping guide for all the incredible kawaii artists, designers & makers we love for handmade products and unique characters.
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More Kawaii Advent Calendars
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These kawaii advent calendars will make December fun with a cute daily treat including stationery, stamps and beauty + sew your own DIYs.
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Kakao Friends Europe
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Do you know the Kakao Friends characters from Korea? Here’s some of the cutest items in their EU store including plush, stationery and pins!
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Gudetama Plush Charms From Kidrobot x Sanrio
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There’s a very cute new set of Gudetama plush charms out now from Kidrobot with Gudetama dressing up as all the Sanrio friends!
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Happy Halloween From Rilakkuma & Kogumachan!
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Rilakkuma & Kogumachan would like to wish you all fun, spooky-cute Halloween!
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Hello Kitty & Friends at Tombo Japanese Cafe in London
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Good news for kawaii food fans around London as Tombo have a new limited time Sanrio menu with lots of cute food + exclusive merch.














