I love a kawaii character mashup and Kidrobot and Sanrio have teamed up for a very cute set of Gudetama plush charms.
Gudetama is dressing up as all his Sanrio pals with very cute results. I like that there’s a mix of styles here – some are just Gudetama in a character hat, some have a full kigurumi costume and others just don’t have his face at all.
They’re blind box toys with 11 to collect including a surprise character (which is not only easy to guess, but they’ve posted a photo of it on the page, if you want to see it!). My clear favourite is Hello Kitty – he just looks so happy!
These are available online now from Kidrobot (USA) and should be available from Sanrio and Kidrobot stockists worldwide too.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.