Do you know the Kakao Friends? They’re cute characters from Korea that started out as message stickers and now have loads of cute merch. I was happy to discover recently that there’s a European web store so let’s have a look. If you’re outside Europe, you can order some items from their official US Amazon store.
My favourite of the Kakao Friends is Ryan the lion and this pillow looks so huggable!
I also think Apeach is adorable – how cute is this humidifier?
These enamel pins are a collaboration with girl group TWICE and how can you even pick a favourite?
There’s plenty for stationery fans too including stickers, notebooks, pens and sticky memos. This set has a hot chocolate theme.
There’s currently 10% off the autumn collection, which includes cosy things like pyjamas, slippers and mugs, plus some very adorable plushies. This squirrel set is too cute for me to deal with.
Check out the Kakao Friends Europe store for loads more products, which you can browse by character or theme. There’s free shipping for all orders over £45/€50 too.
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.