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Kawaii Character Beauty Collabs
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Treat yourself with these new kawaii character collaborations with beauty brands featuring Pusheen, Pokemon, Squishmallows and Inside Out.
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Cute Characters Catch Up
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See what’s new with less well-known kawaii characters Molang, My Sweet Piano, Sentimental Circus & Doraemon + where to buy merch.
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Keroppi’s Birthday Head-To-Toe Look
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Build a cute head-to-toe look of fashion and accessories for Keroppi’s birthday with hat, tee, shorts, sliders, bag and dress-up plush!
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Cute Character Macarons Recipes
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Try these fun macarons recipes to make edible versions of your favourite kawaii characters including Sanrio, Disney, Ghibli and Star Wars.
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New At San-X This Month
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This month at San-X, a debut for Sugarcocomuu the cotton candy rabbit plus a visit to Sumikko Mart and Rilakkuma eats too much pizza!
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2024 Sanrio Character Ranking Results & Picks
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Congratulations to the winners of the 2024 Sanrio Character Ranking! We’ve got cute shopping picks with the most popular characters
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Pokemon Summer Fun
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Whatever you’re doing this summer, the Pokemon Center has so many fun new things from clothing and bags to picnic plates and inflatables!
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What’s New With Hello Kitty & Friends?
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Sanrio have some fun new releases with Hello Kitty & friends including cute collaborations with Care Bears, tokidoki and DOLLY MIX.
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Tuxedosam Birthday Picks
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Are you a fan of Sanrio’s bow tie-wearing penguin Tuxedosam? We’ve got some cute picks for you with plush, patch, pouch & more.
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2024 Sanrio Character Ranking – Last Week To Vote!
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There’s only 5 days left to vote in the 2024 Sanrio Character Ranking. Check out the interim results and get voting!
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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