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New At San-X This Month
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This month at San-X, new collections for Rilakkuma, Sumikko Gurashi & Pokantotan, plus a return for some nostalgic favourites…
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Where To Buy Studio Ghibli Merch
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If you’re a Studio Ghibli fan who can’t make it to Japan, here’s the best online shops worldwide for official and licensed merch.
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Cute Nail Polish & Nail Art Collabs
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Cute up your nails with these fun new nail polish & nail art collabs featuring Powerpuff Girls, Sanrio, Disney and Lisa Frank!
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New tokidoki x Hello Kitty Collections
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tokidoki are helping Hello Kitty celebrate her 50th anniversary with 2 cute new collections and some amazing blind box figures.
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Which Kawaii Character Are You? The Quiz is Back!
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Our fun quiz is back! Find out which kawaii character you most resemble – Hello Kitty, Pusheen, Pikachu or Sumikko Gurashi?
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Japanese Mascots To Follow
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Find out more about 6 of the most popular Yuru-chara, adorable Japanese mascots who promote local tourism and culture.
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Kawaii Videos Roundup
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6 fun and kawaii videos to watch including Hello Kitty & Pikachu animations, Nintendo Museum tour, miniature catbus DIY and more.
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New At San-X This Month
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This month at San-X, a debut for Ishiyowa-chan the lazy dog, plus cotton candy Korilakkuma, Sentimental Circus parfaits & Halloween plush.
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Kawaii Character Beauty Collabs
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Treat yourself with these new kawaii character collaborations with beauty brands featuring Pusheen, Pokemon, Squishmallows and Inside Out.
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Cute Characters Catch Up
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See what’s new with less well-known kawaii characters Molang, My Sweet Piano, Sentimental Circus & Doraemon + where to buy merch.
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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