Everyone wants to help Hello Kitty celebrate her 50th anniversary and now it’s the turn of tokidoki who have 2 cute new collections!
The 50th Birthday Blind Box figures are as incredible as you could hope for, though I’m definitely not kawaii enough for this birthday party! I can’t stop looking at all the details. The cakes are my favourite but there’s also a bouquet, mermaid and party Unicorno.
Those are part of a small 50th Anniversary collection, which includes a few signature patterned bags, plus some really cute apparel. Both the long-sleeved tee and hoodie have a back print for extra value.
But that’s not all! There’s a full Hello Kitty Carnival collection with an adorable theme park design and bright pink highlights. As well as backpacks, totes, wallets and the cutest face-shaped coin purses, you’ll also find keyrings, card case and 2 different plushies.
You can browse the full collections at tokidoki (US) and some items will also be available from stockists worldwide – use our guide to The Best Kawaii Shops Worldwide.
About the Author
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Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.
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