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New tokidoki x Hello Kitty Collections

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Everyone wants to help Hello Kitty celebrate her 50th anniversary and now it’s the turn of tokidoki who have 2 cute new collections!

tokidoki x Hello Kitty

The 50th Birthday Blind Box figures are as incredible as you could hope for, though I’m definitely not kawaii enough for this birthday party! I can’t stop looking at all the details. The cakes are my favourite but there’s also a bouquet, mermaid and party Unicorno.

Those are part of a small 50th Anniversary collection, which includes a few signature patterned bags, plus some really cute apparel. Both the long-sleeved tee and hoodie have a back print for extra value.

But that’s not all! There’s a full Hello Kitty Carnival collection with an adorable theme park design and bright pink highlights. As well as backpacks, totes, wallets and the cutest face-shaped coin purses, you’ll also find keyrings, card case and 2 different plushies.

You can browse the full collections at tokidoki (US) and some items will also be available from stockists worldwide – use our guide to The Best Kawaii Shops Worldwide.

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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!

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