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Introducing Jinbe San
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Find out about Jinbe San, the newest San-X character. He’s an adorably happy whale shark with a cute gang of underwater friends
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Rilakkuma’s New Friend, Kogumachan!
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There was a surprise in the latest Rilakkuma theme as they have a new friend! Korilakkuma met Kogumachan the bear cub in the honey forest.
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Neko Atsume Merchandise
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I’m obsessed with the Neko Atsume kitty collecting game and here’s some cute stationery, plush and DIYs to collect in real life
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Pusheen Box
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Pusheen Box comes packed with rare and exclusive items including clothing, accessories, electronics, toys, stationery and more.
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Hello Kitty’s Supercute Friendship Festival
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I visited Hello Kitty’s Supercute Friendship Festival – a kawaii event with interactive displays, live performances and more
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Sanrio’s 30th Character Ranking
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It’s that time of year again. Sanrio want to know which character is your favourite so get on over and vote for your favourite.
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Hummingmint
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Have you seen Sanrio’s newest character? It’s a cute deer called Hummingmint! Here’s some places to buy plush and more
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Hello Kitty Fabric at Modes4U
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I spotted this super cute Hello Kitty fabric on Modes4U recently and discovered they have loads of fun designs featuring the famous Kitty.
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Origin Molang Shop
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Molang is one of my favourite characters so I was really happy to hear that there’s now an official Molang store that ships worldwide.
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Introducing Sumikko Gurashi
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Sumikko Gurashi are one of San-X’s newer sets of characters and here’s some of the kawaii shops where you can buy them
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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