Have you seen the new Hello Sanrio collection? It’s an adorable new look for our favourite family of characters and they’ve teamed up with some super cool brands.
The Sanrio shops have a range of stationery, plush, accessories and more available online and in store including cool planners and calendars for 2017.
They’ve also designed a cool clothing range with leggings, t-shirts and reversible bomber jackets, plus a collaborative top with JapanLA.
Subscription box fans will need to snap up the new Sanrio Small Gift Loot Crate which promises to be packed with exclusive cuteness.
And much more affordable are Helloji, kawaii stickers for iMessage on iPhone. It’s free to download and then $1.99/£1.50 to get more characters.
Some products seem to be selling out already but follow @hellosanrio for updates.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.