Have you seen the new Hello Sanrio collection at Sanrio USA? It’s an adorable new look for our favourite family of characters and they’ve teamed up with some super cool brands.
The Sanrio shops have a range of stationery, plush, accessories and more available online and in store including cool planners and calendars for 2017.
They’ve also designed a cool clothing range with leggings, t-shirts and reversible bomber jackets, plus a collaborative top with JapanLA.
Subscription box fans will need to snap up the new Sanrio Small Gift Loot Crate which promises to be packed with exclusive cuteness.
And much more affordable are Helloji, kawaii stickers for iMessage on iPhone. It’s free to download and then $1.99/£1.50 to get more characters.
Some products seem to be selling out already but follow @hellosanrio for updates.
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.